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narayan 的 Skills 28
technical-seo-ai-crawler-audit
Diagnose and prioritize the technical issues blocking a site from being crawled, indexed, ranked, and cited. Modern technical SEO has two audiences: Google's crawler/indexer and AI answer engines (GPTBot, PerplexityBot, ClaudeBot, etc.). Both need HTML-visible content and a clean crawl path.
seo-reporting-measurement
Build reports that stakeholders trust, rooted in data sources that are actually reliable. Modern SEO measurement has to reckon with a very specific constraint: **the primary data source (GSC) is ~75% incomplete**, and the AI visibility layer is **probabilistic**, not deterministic. Building reports that ignore these realities produces false confidence.
seo-max-kt
Long-form SEO and AEO methodology bundle; read SEO_AND_AEO_KT.md for the full corpus.
seo-keyword-research-intent-mapping
Build a keyword universe that reflects how both humans *and* AI answer engines search. Traditional keyword research looks at standalone terms; modern research also maps the **fan-out sub-queries** AI tools generate when breaking down a user prompt.
seo-aeo-content-strategy
Design content systems that earn both Google rankings *and* AI citations. The core insight: AI answer engines read content differently than humans — they extract the highest-information-gain sentences and treat H2 headings as prompts. The "ski ramp" structure optimizes for both.
prompt-picker
Build a prompt library that reveals how a brand shows up across the full buyer journey in AI search systems. The library is designed for actual LLM visibility tracking, not theoretical SEO keyword research.
paid-search-ads-playbook
Google and Microsoft paid search planning: structure, keywords, match types, negatives, RSAs, bidding lens, and landing-page alignment for conversion-focused spend.
paid-media-reporter
Build performance reports, dashboards, and stakeholder communications that turn ad data into business narratives — client reports, QBRs, audit deliverables, and executive summaries.
on-page-seo-aeo-optimization
Turn a draft or existing page into something both Google *and* AI answer engines can index, rank, and cite. This skill operates at the single-page level — keyword research and strategy are inputs, not outputs.
meta-ads-tracking-setup
Implement and validate Meta Pixel + Conversions API (CAPI) for maximum signal quality — the single biggest lever for Meta Ads performance via the Andromeda ranking system.
meta-ads-playbook
Meta ads planning playbook: objectives, structure, audiences, creative, testing cadence, Pixel/CAPI measurement. Does not assume live Marketing API access.
meta-ads-optimizer
Optimize running Meta Ads campaigns — audience refinement, budget scaling, learning phase management, placement optimization, automation rules, and creative rotation coordination.
meta-ads-creative-engine
Build a systematic creative testing, production, and rotation pipeline for Meta Ads — prevent fatigue, scale winners, and maintain performance through structured experimentation.
meta-ads-campaign-builder
Build and configure Meta Ads campaigns across all ODAX objectives — from objective selection through audience strategy, placement, budget, and creative launch.
meta-ads-account-audit
Systematic 75+ checkpoint audit based on the Sam Tomlinson framework: ICP validation → signal infrastructure → account structure → audiences → creatives → measurement — with ICE-prioritized recommendations.
local-seo-google-business-profile
Help local and service-area businesses win the map pack, organic local results, and — increasingly — local answers in AI tools. Local search has its own rules: proximity, prominence, and relevance, each expressed through a different set of signals than classic web SEO.
link-building-digital-pr
Build backlinks, earned media, and brand mentions that move both traditional rankings and AI visibility. The dominant modern tactic is digital PR anchored to original data; the fastest wins often come from unlinked mention reclamation.
google-merchant-center
Optimize product feeds for Shopping and Performance Max campaigns — from fixing disapprovals to building custom label strategies that power profitability-based bidding.