PROFESSION
市场营销 Skills
Marketer
市场推广、增长与品牌运营人员
市场营销 的 Skills 3449
gtm-partnership-architecture
Build and scale partner ecosystems that drive revenue and platform adoption. Use when building partner programs from scratch, tiering partnerships, managing co-marketing, making build-vs-partner decisions, or structuring crawl-walk-run partner deployment.
competitor-ad-intelligence
Use this skill when the user asks to analyze, tear down, or reverse-engineer a competitor's paid ads. Trigger for prompts like "what ads is [competitor] running", "tear down their ad strategy", "competitor ad analysis", "find ad angles we haven't tried", or "reverse-engineer their paid funnel". Do not trigger for organic/SEO competitor research or website positioning analysis.
ad-campaign-analyzer
Use this skill when the user shares ad campaign performance data and asks what to cut, scale, or test. Trigger for prompts like "analyze my ad campaigns", "where am I wasting ad spend", "reallocate my ad budget", "which ads are actually working", or "ROAS analysis". Do not trigger for campaign planning or creative generation without performance data.
executing-phishing-simulation-campaign
Executes authorized phishing simulation campaigns to assess an organization's susceptibility to email-based social engineering attacks. The tester designs realistic phishing scenarios, builds credential harvesting infrastructure, sends targeted phishing emails, and tracks open rates, click-through rates, and credential submission rates to measure human security awareness. Activates for requests involving phishing simulation, social engineering assessment, email security testing, or security awareness measurement.
correlating-threat-campaigns
Correlates disparate security incidents, IOCs, and adversary behaviors across time and organizations to identify unified threat campaigns, attribute them to common threat actors, and extract shared indicators for improved detection. Use when multiple incidents exhibit overlapping indicators, when sector-wide attack campaigns require cross-organizational analysis, or when building campaign-level intelligence products. Activates for requests involving campaign analysis, incident clustering, cross-organizational IOC correlation, or MISP correlation engine.
conducting-spearphishing-simulation-campaign
Run a targeted spearphishing simulation for initial access by developing OSINT-derived pretexts, building payloads (HTML smuggling, macro docs, ISO/LNK, OneNote, QR codes), standing up look-alike-domain email infrastructure with SPF/DKIM/DMARC via GoPhish, and tracking results. Use in authorized engagements to gain initial access via personalized phishing against specific individuals, distinct from broad campaigns.
conducting-external-reconnaissance-with-osint
Conduct external recon using OSINT techniques to map an organization's external attack surface without touching target systems, gathering DNS records, certificate transparency logs, search results, social media, code repositories, and breach databases into a target profile. Use for the passive info-gathering phase of a pentest, external footprinting, or collecting employee/email intel for a social engineering campaign.
analyzing-campaign-attribution-evidence
Systematically evaluate cyber-campaign evidence to attribute an operation to a threat actor, using the Diamond Model and Analysis of Competing Hypotheses (ACH) to weigh infrastructure overlaps, TTP consistency, malware code similarity, and timing/language artifacts into confidence-weighted attribution assessments. Use when an incident investigation needs a defensible attribution confidence level.
seo-ai-visibility
Audits and fixes both halves of being found — classic search and AI answers. Search side: rankings, site structure, page speed, titles and descriptions, and content that answers what customers search for. AI side: whether assistant crawlers can reach the site, pages render without JavaScript, an llms.txt file, schema.org data, and presence in the directories assistants read. For online stores it also runs a bulk catalog cleanup, rewriting product titles, descriptions, alt text, and SEO fields in approved batches. Works on any public website with no connector. Use this whenever the owner talks about being found online, including "nobody finds us on Google," "how do I show up in ChatGPT," "make my website AI friendly," "SEO audit," "GEO," "AEO," "AI search visibility," "my competitor ranks above me," "fix my product listings," or "I asked an AI about my industry and we weren't in the answer."
marketing-monday
Delivers the weekly growth briefing as one merged read — whether the growth engine is working, what customers are saying in public and private, what competitors actually changed, and the three growth actions worth taking this week. The growth twin of the Monday brief, chaining growth-pulse and review-reputation and adding a web-native competitor scan, merged into a single page rather than three reports. Offers to run on a weekly cadence once, and sets it up on a yes. Use this whenever the owner wants a recurring or one-off growth check, including phrasings like "how's marketing doing," "growth check for the week," "give me my Monday growth brief," "what should I be doing about growth this week," "are we winning or losing out there," or "set up a weekly marketing update." Reach for it when the owner asks how the business is growing rather than how it is paying its bills.
growth-pulse
Answers one question for an SMB owner — is the growth engine actually working? Pulls sales trend by channel, funnel conversion, campaign return, best and worst performing products, and customer sentiment from whatever is connected, then ends with the three growth actions worth taking this week. The growth-side twin of business-pulse, which covers the finance side. Use this whenever the owner asks how marketing or sales is performing, whether a campaign paid off, where leads are coming from, why the pipeline is stalling, which products are moving, or says anything like "is my marketing working," "growth check," "how's the funnel," or "where should I put my money next month." Reach for it even when the owner names a single channel rather than growth overall.
virtual-agent/web
Zoom Virtual Agent SDK for web embeds. Use for campaign or entry ID chat launch, event-driven controls, user context updates, and CSP-safe deployment.
seo-audit
Run a comprehensive SEO audit — keyword research, on-page analysis, content gaps, technical checks, and competitor comparison. Use when assessing a site's SEO health, when finding keyword opportunities and content gaps competitors own, or when you need a prioritized action plan split into quick wins and strategic investments.
performance-report
Build a marketing performance report with key metrics, trend analysis, wins and misses, and prioritized optimization recommendations. Use when wrapping a campaign, when preparing weekly, monthly, or quarterly channel summaries for stakeholders, or when you need data translated into an executive summary with next-period priorities.
email-sequence
Design and draft multi-email sequences with full copy, timing, branching logic, exit conditions, and performance benchmarks. Use when building onboarding, lead nurture, re-engagement, win-back, or product launch flows, when you need a complete drip campaign with A/B test suggestions, or when mapping a sequence end-to-end with a flow diagram.
draft-content
Draft blog posts, social media, email newsletters, landing pages, press releases, and case studies with channel-specific formatting and SEO recommendations. Use when writing any marketing content, when you need headline or subject line options, or when adapting a message for a specific platform, audience, and brand voice.
content-creation
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
campaign-plan
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.