[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M749HF51JGDKNGFGVHMAGEVC":3,"skill-same:01M749HF51JGDKNGFGVHMAGEVC":48},{"skillNo":4,"name":5,"nameZh":6,"description":7,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":16,"categories":17,"keywords":18,"publishedAt":19,"linkOnly":20,"markdownContent":21,"markdownBody":22,"frontMatter":23,"refName":24,"commitSha":25,"skillDirectory":26,"forksCount":27,"repositoryHtmlUrl":28,"repositoryHomepageUrl":29,"ownerHtmlUrl":30,"ownerBlogUrl":31,"ownerDescription":32,"updatedAt":33,"install":34,"resources":47},"01M749HF51JGDKNGFGVHMAGEVC","ansoff-matrix",null,"Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.","phuryn\u002Fpm-skills","phuryn","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F7837354?v=4","01M727RY5RDZZWVRDN2X5F4B1W","Pawel Huryn","01M727RY6H19NE8H5PABTR7A59",27991,"MIT","https:\u002F\u002Fgithub.com\u002Fphuryn\u002Fpm-skills\u002Fblob\u002Fmain\u002Fpm-product-strategy\u002Fskills\u002Fansoff-matrix\u002FSKILL.md",[],[],"2026-11-11 15:11:14",false,"---\nname: ansoff-matrix\ndescription: \"Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.\"\n---\n# Ansoff Matrix\n\n## Metadata\n- **Name**: ansoff-matrix\n- **Description**: Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.\n- **Triggers**: Ansoff matrix, growth matrix, market expansion, growth strategy options\n\n## Instructions\n\nYou are a growth strategist analyzing expansion opportunities using the Ansoff Matrix for $ARGUMENTS.\n\nYour task is to evaluate growth options across product and market dimensions and develop specific strategies for each quadrant.\n\n## Input Requirements\n- Current product(s) and market definition\n- Current market penetration and performance\n- Customer insights and market opportunities\n- Company capabilities and constraints\n- Growth targets and timelines\n- Competitive dynamics\n\n## Ansoff Matrix Framework\n\n### 2x2 Matrix: Products vs. Markets\n\n|  | Current Market | New Market |\n|---|---|---|\n| **Current Product** | Market Penetration | Market Development |\n| **New Product** | Product Development | Diversification |\n\n---\n\n### 1. Market Penetration (Current Product + Current Market)\nGrow revenue by increasing usage or sales in your existing market.\n\n**Strategies:**\n- Increase frequency of product usage\n- Expand use cases within existing customer base\n- Acquire competitors' customers\n- Reduce churn and improve retention\n- Upsell and cross-sell existing customers\n- Lower prices to capture price-sensitive segments\n- Increase marketing and brand awareness\n- Improve customer experience to drive referrals\n\n**Examples:**\n- Netflix adding games to increase engagement\n- Starbucks encouraging multiple visits per week\n- Adobe expanding Adobe Creative Cloud subscriptions\n\n**Risk Level:** Low (familiar market, product, capabilities)\n\n**Typical Timeline:** 6-12 months\n\n---\n\n### 2. Market Development (Current Product + New Market)\nGrow by selling your existing product to new customer segments or geographies.\n\n**Strategies:**\n- Expand into new geographies or regions\n- Target new customer segments or personas\n- Sell through new channels or partnerships\n- Adapt product for new use cases\n- Partner with complementary companies\n- Localize product for new markets\n- Build brand awareness in new markets\n\n**Examples:**\n- Facebook expanding internationally\n- Uber moving into new cities and countries\n- Slack selling to non-tech industries\n\n**Risk Level:** Medium (new market dynamics, but proven product)\n\n**Typical Timeline:** 12-24 months\n\n---\n\n### 3. Product Development (New Product + Current Market)\nGrow by introducing new products or features to your existing customer base.\n\n**Strategies:**\n- Add new features to existing product\n- Create adjacent product lines\n- Bundle products for greater value\n- Develop premium\u002Flite versions\n- Integrate adjacent capabilities\n- Create complementary products\n- Upgrade product experience or performance\n\n**Examples:**\n- Spotify adding podcasts\n- Amazon Prime expanding services (video, music, grocery)\n- Figma adding prototyping and FigJam\n\n**Risk Level:** Medium (existing customers but new product)\n\n**Typical Timeline:** 12-18 months\n\n---\n\n### 4. Diversification (New Product + New Market)\nGrow by entering entirely new markets with new products.\n\n**Strategies:**\n- Related diversification: leveraging existing competencies\n- Unrelated diversification: entering new domains\n- Acquire companies in new markets\u002Fproducts\n- Strategic partnerships or joint ventures\n- Build new business units\n- Apply capabilities to adjacent problems\n\n**Examples:**\n- Amazon expanding from books to cloud services (AWS)\n- Apple expanding from computers to phones, wearables, services\n- Microsoft moving from software to cloud (Azure) and gaming (Xbox)\n\n**Risk Level:** High (new market, new product, new capabilities)\n\n**Typical Timeline:** 24+ months, requires significant investment\n\n---\n\n## Output Process\n1. Define current market and product clearly\n2. Analyze each quadrant:\n   - Identify 2-3 specific opportunities per quadrant\n   - Assess market size and growth potential\n   - Estimate required resources and investment\n   - Evaluate competitive dynamics\n   - Define success metrics\n3. Prioritize opportunities by:\n   - Strategic fit with company vision\n   - Revenue potential and growth rate\n   - Resource requirements and feasibility\n   - Competitive advantage and defensibility\n   - Timeline to profitability\n4. Develop go-to-market strategy for top 2-3 opportunities\n5. Create phased roadmap and milestones\n6. Identify risks and mitigation plans\n7. Define success metrics and leading indicators\n\n## Strategic Questions\n- Which quadrant offers the best risk-reward profile?\n- Where do our capabilities give us competitive advantage?\n- Which opportunities align best with our vision and values?\n- What partnerships or acquisitions would accelerate growth?\n- How does each option impact our brand and positioning?\n\n## Notes\n- Market penetration is lowest risk; diversification is highest risk\n- Most companies should excel in one quadrant before expanding\n- Avoid spreading too thin across all four quadrants simultaneously\n- Consider sequential strategy: penetration first, then market development\n- Reassess Ansoff Matrix annually or when market conditions shift\n\n---\n\n### Further Reading\n\n- [The Product Management Frameworks Compendium + Templates](https:\u002F\u002Fwww.productcompass.pm\u002Fp\u002Fthe-product-frameworks-compendium)\n","# Ansoff Matrix\n\n## Metadata\n- **Name**: ansoff-matrix\n- **Description**: Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.\n- **Triggers**: Ansoff matrix, growth matrix, market expansion, growth strategy options\n\n## Instructions\n\nYou are a growth strategist analyzing expansion opportunities using the Ansoff Matrix for $ARGUMENTS.\n\nYour task is to evaluate growth options across product and market dimensions and develop specific strategies for each quadrant.\n\n## Input Requirements\n- Current product(s) and market definition\n- Current market penetration and performance\n- Customer insights and market opportunities\n- Company capabilities and constraints\n- Growth targets and timelines\n- Competitive dynamics\n\n## Ansoff Matrix Framework\n\n### 2x2 Matrix: Products vs. Markets\n\n|  | Current Market | New Market |\n|---|---|---|\n| **Current Product** | Market Penetration | Market Development |\n| **New Product** | Product Development | Diversification |\n\n---\n\n### 1. Market Penetration (Current Product + Current Market)\nGrow revenue by increasing usage or sales in your existing market.\n\n**Strategies:**\n- Increase frequency of product usage\n- Expand use cases within existing customer base\n- Acquire competitors' customers\n- Reduce churn and improve retention\n- Upsell and cross-sell existing customers\n- Lower prices to capture price-sensitive segments\n- Increase marketing and brand awareness\n- Improve customer experience to drive referrals\n\n**Examples:**\n- Netflix adding games to increase engagement\n- Starbucks encouraging multiple visits per week\n- Adobe expanding Adobe Creative Cloud subscriptions\n\n**Risk Level:** Low (familiar market, product, capabilities)\n\n**Typical Timeline:** 6-12 months\n\n---\n\n### 2. Market Development (Current Product + New Market)\nGrow by selling your existing product to new customer segments or geographies.\n\n**Strategies:**\n- Expand into new geographies or regions\n- Target new customer segments or personas\n- Sell through new channels or partnerships\n- Adapt product for new use cases\n- Partner with complementary companies\n- Localize product for new markets\n- Build brand awareness in new markets\n\n**Examples:**\n- Facebook expanding internationally\n- Uber moving into new cities and countries\n- Slack selling to non-tech industries\n\n**Risk Level:** Medium (new market dynamics, but proven product)\n\n**Typical Timeline:** 12-24 months\n\n---\n\n### 3. Product Development (New Product + Current Market)\nGrow by introducing new products or features to your existing customer base.\n\n**Strategies:**\n- Add new features to existing product\n- Create adjacent product lines\n- Bundle products for greater value\n- Develop premium\u002Flite versions\n- Integrate adjacent capabilities\n- Create complementary products\n- Upgrade product experience or performance\n\n**Examples:**\n- Spotify adding podcasts\n- Amazon Prime expanding services (video, music, grocery)\n- Figma adding prototyping and FigJam\n\n**Risk Level:** Medium (existing customers but new product)\n\n**Typical Timeline:** 12-18 months\n\n---\n\n### 4. Diversification (New Product + New Market)\nGrow by entering entirely new markets with new products.\n\n**Strategies:**\n- Related diversification: leveraging existing competencies\n- Unrelated diversification: entering new domains\n- Acquire companies in new markets\u002Fproducts\n- Strategic partnerships or joint ventures\n- Build new business units\n- Apply capabilities to adjacent problems\n\n**Examples:**\n- Amazon expanding from books to cloud services (AWS)\n- Apple expanding from computers to phones, wearables, services\n- Microsoft moving from software to cloud (Azure) and gaming (Xbox)\n\n**Risk Level:** High (new market, new product, new capabilities)\n\n**Typical Timeline:** 24+ months, requires significant investment\n\n---\n\n## Output Process\n1. Define current market and product clearly\n2. Analyze each quadrant:\n   - Identify 2-3 specific opportunities per quadrant\n   - Assess market size and growth potential\n   - Estimate required resources and investment\n   - Evaluate competitive dynamics\n   - Define success metrics\n3. Prioritize opportunities by:\n   - Strategic fit with company vision\n   - Revenue potential and growth rate\n   - Resource requirements and feasibility\n   - Competitive advantage and defensibility\n   - Timeline to profitability\n4. Develop go-to-market strategy for top 2-3 opportunities\n5. Create phased roadmap and milestones\n6. Identify risks and mitigation plans\n7. Define success metrics and leading indicators\n\n## Strategic Questions\n- Which quadrant offers the best risk-reward profile?\n- Where do our capabilities give us competitive advantage?\n- Which opportunities align best with our vision and values?\n- What partnerships or acquisitions would accelerate growth?\n- How does each option impact our brand and positioning?\n\n## Notes\n- Market penetration is lowest risk; diversification is highest risk\n- Most companies should excel in one quadrant before expanding\n- Avoid spreading too thin across all four quadrants simultaneously\n- Consider sequential strategy: penetration first, then market development\n- Reassess Ansoff Matrix annually or when market conditions shift\n\n---\n\n### Further Reading\n\n- [The Product Management Frameworks Compendium + Templates](https:\u002F\u002Fwww.productcompass.pm\u002Fp\u002Fthe-product-frameworks-compendium)\n",{"name":5,"description":7},"main","9af7bfd0bc47fdad43c2eaa7a43cd13918e7aaef","pm-product-strategy\u002Fskills\u002Fansoff-matrix",2885,"https:\u002F\u002Fgithub.com\u002Fphuryn\u002Fpm-skills","https:\u002F\u002Fwww.productcompass.pm\u002Fp\u002Fpm-skills-2-red-team-ship","https:\u002F\u002Fgithub.com\u002Fphuryn","https:\u002F\u002Fwww.productcompass.pm\u002F","AI PM Coach, ex-CPO, Builder | 400K+ Follow","2026-11-09 07:10:04",{"source":8,"skillName":5,"commands":35,"prompt":45,"zipAvailable":46},[36,39,42],{"tool":37,"command":38},"npx","npx skills add phuryn\u002Fpm-skills --skill ansoff-matrix",{"tool":40,"command":41},"bunx","bunx skills add phuryn\u002Fpm-skills --skill ansoff-matrix",{"tool":43,"command":44},"pnpm","pnpm dlx skills add phuryn\u002Fpm-skills --skill ansoff-matrix","安装技能，技能地址：https:\u002F\u002Fgithub.com\u002Fphuryn\u002Fpm-skills\u002Fblob\u002Fmain\u002Fpm-product-strategy\u002Fskills\u002Fansoff-matrix\u002FSKILL.md",true,[],[49,56,63,70,77,84],{"skillNo":50,"name":51,"nameZh":6,"description":52,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":53,"categories":54,"keywords":55,"publishedAt":19},"01M749K1XJGDQ1FA90BGD6MJ6Z","review-resume","Comprehensive PM resume review and tailoring against 10 best practices including XYZ+S formula, keyword optimization, job-specific tailoring, and structure. Use when reviewing a PM resume, preparing for job applications, or improving resume impact.","https:\u002F\u002Fgithub.com\u002Fphuryn\u002Fpm-skills\u002Fblob\u002Fmain\u002Fpm-toolkit\u002Fskills\u002Freview-resume\u002FSKILL.md",[],[],{"skillNo":57,"name":58,"nameZh":6,"description":59,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":60,"categories":61,"keywords":62,"publishedAt":19},"01M749JVQ3SER9X0V501S82BRX","privacy-policy","Draft a detailed privacy policy covering data types, jurisdiction, GDPR and compliance considerations, and clauses needing legal review. Use when creating a privacy policy, updating data protection documentation, or preparing for compliance.","https:\u002F\u002Fgithub.com\u002Fphuryn\u002Fpm-skills\u002Fblob\u002Fmain\u002Fpm-toolkit\u002Fskills\u002Fprivacy-policy\u002FSKILL.md",[],[],{"skillNo":64,"name":65,"nameZh":6,"description":66,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":67,"categories":68,"keywords":69,"publishedAt":19},"01M749JRFCNDADS61HFWMBHJJD","grammar-check","Identify grammar, logical, and flow errors in text and suggest targeted fixes without rewriting the entire text. Use when proofreading content, checking writing quality, or reviewing a draft.","https:\u002F\u002Fgithub.com\u002Fphuryn\u002Fpm-skills\u002Fblob\u002Fmain\u002Fpm-toolkit\u002Fskills\u002Fgrammar-check\u002FSKILL.md",[],[],{"skillNo":71,"name":72,"nameZh":6,"description":73,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":74,"categories":75,"keywords":76,"publishedAt":19},"01M749JMXFX9KSXV4JP6J1K7QX","draft-nda","Draft a detailed Non-Disclosure Agreement between two parties covering information types, jurisdiction, and clauses needing legal review. Use when creating confidentiality agreements or preparing an NDA for a partnership.","https:\u002F\u002Fgithub.com\u002Fphuryn\u002Fpm-skills\u002Fblob\u002Fmain\u002Fpm-toolkit\u002Fskills\u002Fdraft-nda\u002FSKILL.md",[],[],{"skillNo":78,"name":79,"nameZh":6,"description":80,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":81,"categories":82,"keywords":83,"publishedAt":19},"01M749JGY34DGZ9BGFS2YCET6N","value-proposition","Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.","https:\u002F\u002Fgithub.com\u002Fphuryn\u002Fpm-skills\u002Fblob\u002Fmain\u002Fpm-product-strategy\u002Fskills\u002Fvalue-proposition\u002FSKILL.md",[],[],{"skillNo":85,"name":86,"nameZh":6,"description":87,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":88,"categories":89,"keywords":90,"publishedAt":19},"01M749JE27D1APC1PWWPFMF2GN","swot-analysis","Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations. Use when doing strategic assessment, competitive analysis, or evaluating a product or business position.","https:\u002F\u002Fgithub.com\u002Fphuryn\u002Fpm-skills\u002Fblob\u002Fmain\u002Fpm-product-strategy\u002Fskills\u002Fswot-analysis\u002FSKILL.md",[],[]]