jobs-to-be-done
Apply Jobs-to-be-Done (JTBD) thinking to understand the progress customers are trying to make and design solutions that help them make it. Use when framing problems, interviewing customers, positioning products, or evaluating whether a solution truly fits the job.
- License 许可
- MIT
- 最近更新
- 2026-07-22
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- ★ 7
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01 前言 Front Matter
- name
- jobs-to-be-done
- description
- Apply Jobs-to-be-Done (JTBD) thinking to understand the progress customers are trying to make and design solutions that help them make it. Use when framing problems, interviewing customers, positioning products, or evaluating whether a solution truly fits the job.
03 SKILL.md 正文
Jobs-to-be-Done
Overview
People don’t buy products — they hire them to make progress in a specific circumstance. JTBD focuses on the job, the context, and the struggles that create demand for a better solution.
When to Use
- Problem framing and opportunity definition
- Customer interviews and insight synthesis
- Positioning and messaging
- Evaluating feature ideas against real demand
Core Concepts
- Job statement (when / I want to / so I can)
- Functional, emotional, and social dimensions of the job
- Circumstances and forces (push, pull, anxiety, habit)
- Current solutions and their shortcomings
- Desired outcomes and success criteria
Principles
- Focus on the progress the customer seeks, not demographics alone
- Explore switching behavior and “hire/fire” moments
- Distinguish the job from your current solution
- Use JTBD to generate solutions, not just to describe users
Verification
- [ ] Job statements are specific and circumstance-aware
- [ ] Insights explain why customers switch or stay
- [ ] Product decisions can be traced back to jobs and outcomes
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