social-post

Social Post Workflow

Step 1: Core Message

• Identify the ONE key message / takeaway
• Who is the audience?
• What action should they take? (click, share, reply, sign up)

Step 2: Platform Adaptation

Twitter/X Thread

• Hook tweet: provocative statement or question (<280 chars)
• Body: 3-7 tweets, each standalone-valuable
• Last tweet: CTA + link
• Use line breaks for readability
• Numbers and lists perform well

LinkedIn

• Hook: first 2 lines visible before "see more"
• Professional tone, personal experience angle
• 1300-1700 chars optimal
• End with question to drive engagement
• Relevant hashtags (3-5)

Instagram Caption

• Hook in first line
• Story format works best
• CTAs: "save this", "share with someone who..."
• 20-30 relevant hashtags (separate from caption)
• Emoji-friendly format

Telegram

• Direct, informative tone
• Markdown formatting (bold, links)
• Can be longer than other platforms
• Include media if relevant

Step 3: Output

• Generate post(s) for requested platform(s)
• If "all" — adapt same message to each platform's format
• Include suggested posting time (based on platform best practices)