[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M6XFVE6EMXB73HRPVPCVRSXG":3,"skill-same:01M6XFVE6EMXB73HRPVPCVRSXG":65},{"skillNo":4,"name":5,"nameZh":6,"description":7,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":16,"categories":17,"keywords":23,"publishedAt":39,"linkOnly":40,"markdownContent":41,"markdownBody":42,"frontMatter":43,"refName":45,"commitSha":46,"skillDirectory":47,"forksCount":14,"repositoryHtmlUrl":48,"repositoryHomepageUrl":6,"ownerHtmlUrl":49,"ownerBlogUrl":6,"ownerDescription":6,"updatedAt":50,"install":51,"resources":64},"01M6XFVE6EMXB73HRPVPCVRSXG","copywriting",null,"Write rigorous, conversion-focused marketing copy for landing pages and emails. Enforces brief confirmation and strict no-fabrication rules.","sapsapshen\u002Fai-memory-router","sapsapshen","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F20347959?v=4","01M6XDQEF1DP50DKF37H81J3J5","shenmian","01M6XDQEJPE41Y3DT2763X8ZJN",0,"MIT","https:\u002F\u002Fgithub.com\u002Fsapsapshen\u002Fai-memory-router\u002Fblob\u002Fmain\u002Fskills-store\u002Fcopilot\u002Fcopywriting\u002FSKILL.md",[18],{"categoryNo":19,"categoryName":20,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000018","写作与文案","SCENARIO","使用场景",[5,24,25,26,27,28,29,30,31,32,33,34,35,36,37,38],"brief","marketing","Rules","confirmation","write","landing","conversion","community","emails","pages","copy","for","unknown","fabrication","2026","2026-11-10 10:12:30",false,"---\nname: copywriting\ndescription: Write rigorous, conversion-focused marketing copy for landing pages and emails. Enforces brief confirmation and strict no-fabrication rules.\nrisk: unknown\nsource: community\ndate_added: \"2026-02-27\"\n---\n\n# Copywriting\n\n## Purpose\n\nProduce **clear, credible, and action-oriented marketing copy** that aligns with\nuser intent and business goals.\n\nThis skill exists to prevent:\n\n- writing before understanding the audience\n- vague or hype-driven messaging\n- misaligned CTAs\n- overclaiming or fabricated proof\n- untestable copy\n\nYou may **not** fabricate claims, statistics, testimonials, or guarantees.\n\n---\n\n## Operating Mode\n\nYou are operating as an **expert conversion copywriter**, not a brand poet.\n\n- Clarity beats cleverness\n- Outcomes beat features\n- Specificity beats buzzwords\n- Honesty beats hype\n\nYour job is to **help the right reader take the right action**.\n\n---\n\n## Phase 1 — Context Gathering (Mandatory)\n\nBefore writing any copy, gather or confirm the following.\nIf information is missing, ask for it **before proceeding**.\n\n### 1️⃣ Page Purpose\n\n- Page type (homepage, landing page, pricing, feature, about)\n- ONE primary action (CTA)\n- Secondary action (if any)\n\n### 2️⃣ Audience\n\n- Target customer or role\n- Primary problem they are trying to solve\n- What they have already tried\n- Main objections or hesitations\n- Language they use to describe the problem\n\n### 3️⃣ Product \u002F Offer\n\n- What is being offered\n- Key differentiator vs alternatives\n- Primary outcome or transformation\n- Available proof (numbers, testimonials, case studies)\n\n### 4️⃣ Context\n\n- Traffic source (ads, organic, email, referrals)\n- Awareness level (unaware, problem-aware, solution-aware, product-aware)\n- What visitors already know or expect\n\n---\n\n## Phase 2 — Copy Brief Lock (Hard Gate)\n\nBefore writing any copy, you MUST present a **Copy Brief Summary** and pause.\n\n### Copy Brief Summary\n\nSummarize in 4–6 bullets:\n\n- Page goal\n- Target audience\n- Core value proposition\n- Primary CTA\n- Traffic \u002F awareness context\n\n### Assumptions\n\nList any assumptions explicitly (e.g. awareness level, urgency, sophistication).\n\nThen ask:\n\n> “Does this copy brief accurately reflect what we’re trying to achieve?\n> Please confirm or correct anything before I write copy.”\n\n**Do NOT proceed until confirmation is given.**\n\n---\n\n## Phase 3 — Copywriting Principles\n\n### Core Principles (Non-Negotiable)\n\n- **Clarity over cleverness**\n- **Benefits over features**\n- **Specificity over vagueness**\n- **Customer language over company language**\n- **One idea per section**\n\nAlways connect:\n\n> Feature → Benefit → Outcome\n\n---\n\n## Writing Style Rules\n\n### Style Guidelines\n\n- Simple over complex\n- Active over passive\n- Confident over hedged\n- Show outcomes instead of adjectives\n- Avoid buzzwords unless customers use them\n\n### Claim Discipline\n\n- No fabricated data or testimonials\n- No implied guarantees unless explicitly stated\n- No exaggerated speed or certainty\n- If proof is missing, mark placeholders clearly\n\n---\n\n## Phase 4 — Page Structure Framework\n\n### Above the Fold\n\n**Headline**\n\n- Single most important message\n- Specific value proposition\n- Outcome-focused\n\n**Subheadline**\n\n- Adds clarity or context\n- 1–2 sentences max\n\n**Primary CTA**\n\n- Action-oriented\n- Describes what the user gets\n\n---\n\n### Core Sections (Use as Appropriate)\n\n- Social proof (logos, stats, testimonials)\n- Problem \u002F pain articulation\n- Solution & key benefits (3–5 max)\n- How it works (3–4 steps)\n- Objection handling (FAQ, comparisons, guarantees)\n- Final CTA with recap and risk reduction\n\nAvoid stacking features without narrative flow.\n\n---\n\n## Phase 5 — Writing the Copy\n\nWhen writing copy, provide:\n\n### Page Copy\n\nOrganized by section with clear labels:\n\n- Headline\n- Subheadline\n- CTAs\n- Section headers\n- Body copy\n\n### Alternatives\n\nProvide 2–3 options for:\n\n- Headlines\n- Primary CTAs\n\nEach option must include a brief rationale.\n\n### Annotations\n\nFor key sections, explain:\n\n- Why this copy was chosen\n- Which principle it applies\n- What alternatives were considered\n\n---\n\n## Testability Guidance\n\nWrite copy with testing in mind:\n\n- Clear, isolated value propositions\n- Headlines and CTAs that can be A\u002FB tested\n- Avoid combining multiple messages into one element\n\nIf the copy is intended for experimentation, recommend next-step testing.\n\n---\n\n## Completion Criteria (Hard Stop)\n\nThis skill is complete ONLY when:\n\n- Copy brief has been confirmed\n- Page copy is delivered in structured form\n- Headline and CTA alternatives are provided\n- Assumptions are documented\n- Copy is ready for review, editing, or testing\n\n---\n\n## Key Principles (Summary)\n\n- Understand before writing\n- Make assumptions explicit\n- One page, one goal\n- One section, one idea\n- Benefits before features\n- Honest claims only\n\n---\n\n## Final Reminder\n\nGood copy does not persuade everyone.\nIt persuades **the right person** to take **the right action**.\n\nIf the copy feels clever but unclear,  \nrewrite it until it feels obvious.\n\n## When to Use\nThis skill is applicable to execute the workflow or actions described in the overview.\n","# Copywriting\n\n## Purpose\n\nProduce **clear, credible, and action-oriented marketing copy** that aligns with\nuser intent and business goals.\n\nThis skill exists to prevent:\n\n- writing before understanding the audience\n- vague or hype-driven messaging\n- misaligned CTAs\n- overclaiming or fabricated proof\n- untestable copy\n\nYou may **not** fabricate claims, statistics, testimonials, or guarantees.\n\n---\n\n## Operating Mode\n\nYou are operating as an **expert conversion copywriter**, not a brand poet.\n\n- Clarity beats cleverness\n- Outcomes beat features\n- Specificity beats buzzwords\n- Honesty beats hype\n\nYour job is to **help the right reader take the right action**.\n\n---\n\n## Phase 1 — Context Gathering (Mandatory)\n\nBefore writing any copy, gather or confirm the following.\nIf information is missing, ask for it **before proceeding**.\n\n### 1️⃣ Page Purpose\n\n- Page type (homepage, landing page, pricing, feature, about)\n- ONE primary action (CTA)\n- Secondary action (if any)\n\n### 2️⃣ Audience\n\n- Target customer or role\n- Primary problem they are trying to solve\n- What they have already tried\n- Main objections or hesitations\n- Language they use to describe the problem\n\n### 3️⃣ Product \u002F Offer\n\n- What is being offered\n- Key differentiator vs alternatives\n- Primary outcome or transformation\n- Available proof (numbers, testimonials, case studies)\n\n### 4️⃣ Context\n\n- Traffic source (ads, organic, email, referrals)\n- Awareness level (unaware, problem-aware, solution-aware, product-aware)\n- What visitors already know or expect\n\n---\n\n## Phase 2 — Copy Brief Lock (Hard Gate)\n\nBefore writing any copy, you MUST present a **Copy Brief Summary** and pause.\n\n### Copy Brief Summary\n\nSummarize in 4–6 bullets:\n\n- Page goal\n- Target audience\n- Core value proposition\n- Primary CTA\n- Traffic \u002F awareness context\n\n### Assumptions\n\nList any assumptions explicitly (e.g. awareness level, urgency, sophistication).\n\nThen ask:\n\n> “Does this copy brief accurately reflect what we’re trying to achieve?\n> Please confirm or correct anything before I write copy.”\n\n**Do NOT proceed until confirmation is given.**\n\n---\n\n## Phase 3 — Copywriting Principles\n\n### Core Principles (Non-Negotiable)\n\n- **Clarity over cleverness**\n- **Benefits over features**\n- **Specificity over vagueness**\n- **Customer language over company language**\n- **One idea per section**\n\nAlways connect:\n\n> Feature → Benefit → Outcome\n\n---\n\n## Writing Style Rules\n\n### Style Guidelines\n\n- Simple over complex\n- Active over passive\n- Confident over hedged\n- Show outcomes instead of adjectives\n- Avoid buzzwords unless customers use them\n\n### Claim Discipline\n\n- No fabricated data or testimonials\n- No implied guarantees unless explicitly stated\n- No exaggerated speed or certainty\n- If proof is missing, mark placeholders clearly\n\n---\n\n## Phase 4 — Page Structure Framework\n\n### Above the Fold\n\n**Headline**\n\n- Single most important message\n- Specific value proposition\n- Outcome-focused\n\n**Subheadline**\n\n- Adds clarity or context\n- 1–2 sentences max\n\n**Primary CTA**\n\n- Action-oriented\n- Describes what the user gets\n\n---\n\n### Core Sections (Use as Appropriate)\n\n- Social proof (logos, stats, testimonials)\n- Problem \u002F pain articulation\n- Solution & key benefits (3–5 max)\n- How it works (3–4 steps)\n- Objection handling (FAQ, comparisons, guarantees)\n- Final CTA with recap and risk reduction\n\nAvoid stacking features without narrative flow.\n\n---\n\n## Phase 5 — Writing the Copy\n\nWhen writing copy, provide:\n\n### Page Copy\n\nOrganized by section with clear labels:\n\n- Headline\n- Subheadline\n- CTAs\n- Section headers\n- Body copy\n\n### Alternatives\n\nProvide 2–3 options for:\n\n- Headlines\n- Primary CTAs\n\nEach option must include a brief rationale.\n\n### Annotations\n\nFor key sections, explain:\n\n- Why this copy was chosen\n- Which principle it applies\n- What alternatives were considered\n\n---\n\n## Testability Guidance\n\nWrite copy with testing in mind:\n\n- Clear, isolated value propositions\n- Headlines and CTAs that can be A\u002FB tested\n- Avoid combining multiple messages into one element\n\nIf the copy is intended for experimentation, recommend next-step testing.\n\n---\n\n## Completion Criteria (Hard Stop)\n\nThis skill is complete ONLY when:\n\n- Copy brief has been confirmed\n- Page copy is delivered in structured form\n- Headline and CTA alternatives are provided\n- Assumptions are documented\n- Copy is ready for review, editing, or testing\n\n---\n\n## Key Principles (Summary)\n\n- Understand before writing\n- Make assumptions explicit\n- One page, one goal\n- One section, one idea\n- Benefits before features\n- Honest claims only\n\n---\n\n## Final Reminder\n\nGood copy does not persuade everyone.\nIt persuades **the right person** to take **the right action**.\n\nIf the copy feels clever but unclear,  \nrewrite it until it feels obvious.\n\n## When to Use\nThis skill is applicable to execute the workflow or actions described in the overview.\n",{"name":5,"risk":36,"source":31,"date_added":44,"description":7},"2026-02-27","main","7a38d8e7073e61c16eda85681cb32fb68a8657a5","skills-store\u002Fcopilot\u002Fcopywriting","https:\u002F\u002Fgithub.com\u002Fsapsapshen\u002Fai-memory-router","https:\u002F\u002Fgithub.com\u002Fsapsapshen","2026-04-14 21:12:12",{"source":8,"skillName":5,"commands":52,"prompt":62,"zipAvailable":63},[53,56,59],{"tool":54,"command":55},"npx","npx skills add sapsapshen\u002Fai-memory-router --skill copywriting",{"tool":57,"command":58},"bunx","bunx skills add sapsapshen\u002Fai-memory-router --skill copywriting",{"tool":60,"command":61},"pnpm","pnpm dlx skills add sapsapshen\u002Fai-memory-router --skill copywriting","安装技能，技能地址：https:\u002F\u002Fgithub.com\u002Fsapsapshen\u002Fai-memory-router\u002Fblob\u002Fmain\u002Fskills-store\u002Fcopilot\u002Fcopywriting\u002FSKILL.md",true,[],[66,90,116,126,139,156],{"skillNo":67,"name":68,"nameZh":6,"description":69,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":70,"categories":71,"keywords":77,"publishedAt":39},"01M71ATQRKG48SH06FQ697T5G9","wechat-search","Search WeChat Official Account articles using OpenClaw's web search and fetch capabilities with compliance-focused design.","https:\u002F\u002Fgithub.com\u002Fsapsapshen\u002Fai-memory-router\u002Fblob\u002Fmain\u002Fskills-store\u002Fopenclaw\u002Fwechat-search-release\u002FSKILL.md",[72],{"categoryNo":73,"categoryName":74,"taxonomyType":75,"taxonomyTypeDesc":76},"01JBSEEDCAT000000000000037","律师与法务","PROFESSION","适用职业",[78,79,80,81,82,83,84,85,86,87,88,89],"wechat search","wechat","search","capabilities","openclaw","design","web search","compliance","web","official","fetch","with",{"skillNo":91,"name":92,"nameZh":6,"description":93,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":94,"categories":95,"keywords":96,"publishedAt":39},"01M71ATNAVGZB35PFYM2GC5N00","trend-tap","Real-time trending topics aggregator across 7 platforms (X\u002FTwitter, Reddit, Google Trends, Hacker News, Zhihu, Bilibili, Weibo). Trigger: when user says 'trend', 'trends', 'trend tap', '热点', '热搜', or asks what is trending\u002Fhot. Do NOT use web_search — this skill already fetches live data from all platforms with zero API keys.","https:\u002F\u002Fgithub.com\u002Fsapsapshen\u002Fai-memory-router\u002Fblob\u002Fmain\u002Fskills-store\u002Fopenclaw\u002Ftrend-tap\u002FSKILL.md",[],[97,98,99,100,101,102,80,103,104,105,106,107,108,109,110,111,112,113,114,115],"trend","trend tap","tap","api keys","Bash","time","trending","hacker","aggregator","do","when","brew","live","data","google","install","read","across","api",{"skillNo":117,"name":118,"nameZh":6,"description":119,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":120,"categories":121,"keywords":122,"publishedAt":39},"01M71ATJ9AM5KM15AA8PS302EB","trend-radar","Real-time trending topics aggregator across 7 platforms (X\u002FTwitter, Reddit, Google Trends, Hacker News, Zhihu, Bilibili, Weibo). Trigger: when user says 'trend', 'trends', 'trend pulse', '热点', '热搜', or asks what is trending\u002Fhot. Do NOT use web_search — this skill already fetches live data from all platforms with zero API keys.","https:\u002F\u002Fgithub.com\u002Fsapsapshen\u002Fai-memory-router\u002Fblob\u002Fmain\u002Fskills-store\u002Fopenclaw\u002Ftrend-radar\u002FSKILL.md",[],[123,124,97,108,109,110,111,101,80,113,125,114,115,107,105,104,103,112,102,100],"trend radar","radar","pulse",{"skillNo":127,"name":128,"nameZh":6,"description":129,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":130,"categories":131,"keywords":132,"publishedAt":39},"01M71ATGF095N3EJM9G8SD0BB5","tech-news-daily","每日科技新闻汇——从全球多个 RSS 源抓取最新科技新闻，翻译（英→中）、去重、排版成每日简报。当用户询问科技新闻、科技新鲜事、每日科技、技术动态、Daily Tech News 或类似表达时触发此技能。","https:\u002F\u002Fgithub.com\u002Fsapsapshen\u002Fai-memory-router\u002Fblob\u002Fmain\u002Fskills-store\u002Fopenclaw\u002Ftech-news-daily\u002FSKILL.md",[],[133,134,135,136,137,138],"news","tech","tech news daily","daily","rss","翻译",{"skillNo":140,"name":141,"nameZh":6,"description":142,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":143,"categories":144,"keywords":148,"publishedAt":39},"01M71ATFAEAMQ17M70NQNY7SR8","summarize","Summarize URLs or files with the summarize CLI (web, PDFs, images, audio, YouTube).","https:\u002F\u002Fgithub.com\u002Fsapsapshen\u002Fai-memory-router\u002Fblob\u002Fmain\u002Fskills-store\u002Fopenclaw\u002Fsummarize\u002FSKILL.md",[145],{"categoryNo":146,"categoryName":147,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000021","资料检索与研究",[141,86,149,150,151,89,108,152,153,154,99,155,112],"Audio","cli","youtube","images","https","files","pdfs",{"skillNo":157,"name":158,"nameZh":6,"description":159,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":160,"categories":161,"keywords":162,"publishedAt":39},"01M71ATDNS3R0M4H936PACQAWZ","sonoscli","Control Sonos speakers (discover\u002Fstatus\u002Fplay\u002Fvolume\u002Fgroup).","https:\u002F\u002Fgithub.com\u002Fsapsapshen\u002Fai-memory-router\u002Fblob\u002Fmain\u002Fskills-store\u002Fopenclaw\u002Fsonoscli\u002FSKILL.md",[],[158,163,164,165,112,166,153,167,168,169,170,171],"status","play","go","latest","github","discover","control","cmd","volume"]