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Indicators**: Predictive of North Star growth.\n3. **Lagging Indicators**: Revenue, Churn (Result of past actions).\n4. **Counter-metrics**: Ensuring we don't optimize one thing by breaking another (e.g., High conversion vs High refund rate).\n\n## Rules\n- Every feature must have a defined metric before launch.\n- Review metrics weekly during the growth sync.\n","# Success Metric Tracker\n\n## Purpose\nTo ensure every feature and initiative is measured against actual business and user value.\n\n## Metrics Categories\n1. **North Star**: The single best indicator of value delivery (e.g., Messages sent, Files uploaded).\n2. **Leading Indicators**: Predictive of North Star growth.\n3. **Lagging Indicators**: Revenue, Churn (Result of past actions).\n4. **Counter-metrics**: Ensuring we don't optimize one thing by breaking another (e.g., High conversion vs High refund rate).\n\n## Rules\n- Every feature must have a defined metric before launch.\n- Review metrics weekly during the growth 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