[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M6AE6FGSXP0KW68P1ETRDQV2":3,"skill-same:01M6AE6FGSXP0KW68P1ETRDQV2":165},{"skillNo":4,"name":5,"nameZh":6,"description":7,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":16,"categories":17,"keywords":28,"publishedAt":50,"linkOnly":51,"markdownContent":52,"markdownBody":53,"frontMatter":54,"refName":55,"commitSha":56,"skillDirectory":57,"forksCount":58,"repositoryHtmlUrl":59,"repositoryHomepageUrl":60,"ownerHtmlUrl":61,"ownerBlogUrl":62,"ownerDescription":63,"updatedAt":64,"install":65,"resources":78},"01M6AE6FGSXP0KW68P1ETRDQV2","executing-marketing-campaigns",null,"Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement.","davila7\u002Fclaude-code-templates","davila7","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F6216945?v=4","01M6ADEWWFPS191NFM0Y1EX1JH","Daniel Avila","01M6ADJHGM78PHQRD3XZTFDVKK",33332,"MIT","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fcreative-design\u002Fexecuting-marketing-campaigns\u002FSKILL.md",[18,23],{"categoryNo":19,"categoryName":20,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000019","营销推广","SCENARIO","使用场景",{"categoryNo":24,"categoryName":25,"taxonomyType":26,"taxonomyTypeDesc":27},"01JBSEEDCAT000000000000035","市场营销","PROFESSION","适用职业",[29,30,31,32,33,34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49],"campaigns","executing marketing campaigns","marketing","develop","measurement","go-to-market","plans","strategies","social","Market","campaign","strategy","social media","go","content strategy","Media","email","messaging","content","analytics","performance","2026-11-10 10:12:30",false,"---\nname: executing-marketing-campaigns\ndescription: Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement.\n---\n\n# Executing Marketing Campaigns\n\nThis Skill helps marketing teams plan campaigns, develop messaging, manage execution across channels, and measure results. Use this when developing marketing strategies, creating campaign content, planning social media, drafting emails, or analyzing campaign performance.\n\n## Quick Navigation\n\n- **Campaign Planning**: See [campaigns.md](reference\u002Fcampaigns.md) for structured campaign development\n- **Content Creation**: See [content.md](reference\u002Fcontent.md) for copywriting guidelines and templates\n- **Social Media**: See [social_media.md](reference\u002Fsocial_media.md) for platform-specific strategies\n- **Email Marketing**: See [email.md](reference\u002Femail.md) for email templates and best practices\n- **Analytics & Measurement**: See [analytics.md](reference\u002Fanalytics.md) for KPIs and reporting\n- **Brand Guidelines**: See [brand.md](reference\u002Fbrand.md) for company voice and visual standards\n- **Templates & Tools**: See [templates.md](reference\u002Ftemplates.md) for ready-to-use templates\n\n## Core Principles\n\n### Key Marketing Terminology (Consistent Throughout)\n- **Campaign**: A coordinated set of marketing activities with unified messaging around a specific goal\n- **Channels**: Distribution platforms (email, social media, paid ads, blog, etc.)\n- **Target Audience**: Specific demographic\u002Fpsychographic segments the campaign addresses\n- **Engagement Rate**: Percentage of audience who interact with content\n- **Conversion**: A desired action (signup, purchase, demo request, etc.)\n- **CTR (Click-Through Rate)**: Percentage of impressions that result in clicks\n- **CAC (Customer Acquisition Cost)**: Total marketing spend divided by new customers acquired\n\n### Workflow: Campaign Development & Execution\n\nWhen developing a marketing campaign, follow this structured approach:\n\n1. **Define Objectives**\n   - What business goal does this campaign support? (lead generation, brand awareness, product launch, retention)\n   - What is the target conversion or engagement metric?\n   - What's the timeline?\n\n2. **Identify Target Audience**\n   - Who are we reaching?\n   - What are their pain points and motivations?\n   - Where do they spend time online?\n\n3. **Develop Campaign Strategy**\n   - Core message\u002Fvalue proposition\n   - Channel mix (which channels reach this audience best?)\n   - Content themes and messaging pillars\n   - Competitive positioning\n\n4. **Create Campaign Assets**\n   - Refine messaging for each channel\n   - Create copy, visuals, and interactive elements\n   - Ensure brand consistency (see [brand.md](reference\u002Fbrand.md))\n   - Develop email sequences, social posts, landing pages as needed\n\n5. **Plan Campaign Execution**\n   - Timeline and launch date\n   - Channel-specific scheduling\n   - Responsible team members\n   - Budget allocation\n\n6. **Set Up Measurement**\n   - Define success metrics and KPIs\n   - Establish baseline\u002Fbenchmark\n   - Plan reporting cadence\n   - Identify monitoring tools\n\n7. **Launch & Monitor**\n   - Execute across channels\n   - Track performance daily\n   - Make real-time optimizations\n   - Document learnings\n\n8. **Analyze & Report**\n   - Compare results to targets\n   - Calculate ROI and campaign efficiency\n   - Document what worked\u002Fwhat didn't\n   - Recommend improvements for future campaigns\n\n### Decision Framework: Channel Selection\n\n**High Urgency + Broad Audience** → Paid advertising, email (existing list)\n**Long Sales Cycle + Technical Audience** → Content marketing, LinkedIn\n**Quick Feedback Needed** → Social media, paid social testing\n**Build Thought Leadership** → Blog, webinars, case studies\n**Direct Customer Outreach** → Email sequences, sales outreach\n**Awareness + Engagement** → Social media, community building\n\n## Common Challenges & Solutions\n\n**Problem**: Campaign messaging isn't resonating\n**Solution**: Review target audience definition, test different value propositions in paid ads first, analyze engagement data for what topics generate interest\n\n**Problem**: Low email open rates\n**Solution**: Test subject lines, adjust send times, verify email list quality is high, improve sender reputation\n\n**Problem**: Can't isolate campaign impact\n**Solution**: Use UTM parameters consistently, maintain separate landing pages per campaign, ensure analytics tracking is configured\n\n**Problem**: Budget wasted on wrong channels\n**Solution**: Start with channel audit showing where target audience is, begin with paid testing on multiple channels, allocate budget based on performance data\n\n## Collaboration Tips\n\n- **With Product Team**: Share competitive positioning and customer feedback from campaigns\n- **With Sales Team**: Provide campaign context and lead scoring criteria\n- **With Design Team**: Brief them on brand guidelines and campaign visual direction\n- **With Analytics Team**: Define metrics upfront, request custom dashboards\n\n---\n\n## Next Steps\n\n1. Start with [campaigns.md](reference\u002Fcampaigns.md) if you're planning a new campaign\n2. Use [content.md](reference\u002Fcontent.md) for copywriting and messaging\n3. Reference [templates.md](reference\u002Ftemplates.md) for ready-to-use formats\n4. Check [analytics.md](reference\u002Fanalytics.md) to set up measurement\n\n**Note**: Always verify current marketing performance, budget constraints, and competitive landscape before starting. This Skill provides frameworks and best practices but should be adapted to your company's specific situation.\n","# Executing Marketing Campaigns\n\nThis Skill helps marketing teams plan campaigns, develop messaging, manage execution across channels, and measure results. Use this when developing marketing strategies, creating campaign content, planning social media, drafting emails, or analyzing campaign performance.\n\n## Quick Navigation\n\n- **Campaign Planning**: See [campaigns.md](reference\u002Fcampaigns.md) for structured campaign development\n- **Content Creation**: See [content.md](reference\u002Fcontent.md) for copywriting guidelines and templates\n- **Social Media**: See [social_media.md](reference\u002Fsocial_media.md) for platform-specific strategies\n- **Email Marketing**: See [email.md](reference\u002Femail.md) for email templates and best practices\n- **Analytics & Measurement**: See [analytics.md](reference\u002Fanalytics.md) for KPIs and reporting\n- **Brand Guidelines**: See [brand.md](reference\u002Fbrand.md) for company voice and visual standards\n- **Templates & Tools**: See [templates.md](reference\u002Ftemplates.md) for ready-to-use templates\n\n## Core Principles\n\n### Key Marketing Terminology (Consistent Throughout)\n- **Campaign**: A coordinated set of marketing activities with unified messaging around a specific goal\n- **Channels**: Distribution platforms (email, social media, paid ads, blog, etc.)\n- **Target Audience**: Specific demographic\u002Fpsychographic segments the campaign addresses\n- **Engagement Rate**: Percentage of audience who interact with content\n- **Conversion**: A desired action (signup, purchase, demo request, etc.)\n- **CTR (Click-Through Rate)**: Percentage of impressions that result in clicks\n- **CAC (Customer Acquisition Cost)**: Total marketing spend divided by new customers acquired\n\n### Workflow: Campaign Development & Execution\n\nWhen developing a marketing campaign, follow this structured approach:\n\n1. **Define Objectives**\n   - What business goal does this campaign support? (lead generation, brand awareness, product launch, retention)\n   - What is the target conversion or engagement metric?\n   - What's the timeline?\n\n2. **Identify Target Audience**\n   - Who are we reaching?\n   - What are their pain points and motivations?\n   - Where do they spend time online?\n\n3. **Develop Campaign Strategy**\n   - Core message\u002Fvalue proposition\n   - Channel mix (which channels reach this audience best?)\n   - Content themes and messaging pillars\n   - Competitive positioning\n\n4. **Create Campaign Assets**\n   - Refine messaging for each channel\n   - Create copy, visuals, and interactive elements\n   - Ensure brand consistency (see [brand.md](reference\u002Fbrand.md))\n   - Develop email sequences, social posts, landing pages as needed\n\n5. **Plan Campaign Execution**\n   - Timeline and launch date\n   - Channel-specific scheduling\n   - Responsible team members\n   - Budget allocation\n\n6. **Set Up Measurement**\n   - Define success metrics and KPIs\n   - Establish baseline\u002Fbenchmark\n   - Plan reporting cadence\n   - Identify monitoring tools\n\n7. **Launch & Monitor**\n   - Execute across channels\n   - Track performance daily\n   - Make real-time optimizations\n   - Document learnings\n\n8. **Analyze & Report**\n   - Compare results to targets\n   - Calculate ROI and campaign efficiency\n   - Document what worked\u002Fwhat didn't\n   - Recommend improvements for future campaigns\n\n### Decision Framework: Channel Selection\n\n**High Urgency + Broad Audience** → Paid advertising, email (existing list)\n**Long Sales Cycle + Technical Audience** → Content marketing, LinkedIn\n**Quick Feedback Needed** → Social media, paid social testing\n**Build Thought Leadership** → Blog, webinars, case studies\n**Direct Customer Outreach** → Email sequences, sales outreach\n**Awareness + Engagement** → Social media, community building\n\n## Common Challenges & Solutions\n\n**Problem**: Campaign messaging isn't resonating\n**Solution**: Review target audience definition, test different value propositions in paid ads first, analyze engagement data for what topics generate interest\n\n**Problem**: Low email open rates\n**Solution**: Test subject lines, adjust send times, verify email list quality is high, improve sender reputation\n\n**Problem**: Can't isolate campaign impact\n**Solution**: Use UTM parameters consistently, maintain separate landing pages per campaign, ensure analytics tracking is configured\n\n**Problem**: Budget wasted on wrong channels\n**Solution**: Start with channel audit showing where target audience is, begin with paid testing on multiple channels, allocate budget based on performance data\n\n## Collaboration Tips\n\n- **With Product Team**: Share competitive positioning and customer feedback from campaigns\n- **With Sales Team**: Provide campaign context and lead scoring criteria\n- **With Design Team**: Brief them on brand guidelines and campaign visual direction\n- **With Analytics Team**: Define metrics upfront, request custom dashboards\n\n---\n\n## Next Steps\n\n1. Start with [campaigns.md](reference\u002Fcampaigns.md) if you're planning a new campaign\n2. Use [content.md](reference\u002Fcontent.md) for copywriting and messaging\n3. Reference [templates.md](reference\u002Ftemplates.md) for ready-to-use formats\n4. Check [analytics.md](reference\u002Fanalytics.md) to set up measurement\n\n**Note**: Always verify current marketing performance, budget constraints, and competitive landscape before starting. This Skill provides frameworks and best practices but should be adapted to your company's specific situation.\n",{"name":5,"description":7},"main","2b749c82b5d11fac39d9a6e021ce3f5b8a541bd1","cli-tool\u002Fcomponents\u002Fskills\u002Fcreative-design\u002Fexecuting-marketing-campaigns",3911,"https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates","https:\u002F\u002Faitmpl.com","https:\u002F\u002Fgithub.com\u002Fdavila7","https:\u002F\u002Fdanielavila.me","Building AI dev tools with LLMs","2026-11-11 21:38:31",{"source":8,"skillName":5,"commands":66,"prompt":76,"zipAvailable":77},[67,70,73],{"tool":68,"command":69},"npx","npx skills add davila7\u002Fclaude-code-templates --skill executing-marketing-campaigns",{"tool":71,"command":72},"bunx","bunx skills add davila7\u002Fclaude-code-templates --skill executing-marketing-campaigns",{"tool":74,"command":75},"pnpm","pnpm dlx skills add davila7\u002Fclaude-code-templates --skill 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Use when asked whether a pool is worth LPing into, which pools look best right now, or how accurate the scores have actually been.","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fweb-data\u002Fwealthville-pool-scoring\u002FSKILL.md",[172],{"categoryNo":173,"categoryName":174,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000023","Skill与智能体开发",[176,177,178,179,180,181,182,183,184,185,186,187,188,189,190,191,192,193,194,195],"scoring","pool","wealthville pool scoring","liquidity","which","for","exit","now","use","when","reduce","with","record","track","verdict","evm","solana","how","public","look",{"skillNo":197,"name":198,"nameZh":6,"description":199,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":200,"categories":201,"keywords":203,"publishedAt":50},"01M70MB6VR8ERJ4EM8D5KHBMEV","technical-debt-auditor","Scans a codebase and produces a quantified technical debt report with a prioritized remediation plan. 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Trigger even if the user doesn't say \"technical debt\" explicitly — any request to systematically assess code quality and identify improvement priorities belongs here.","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fdevelopment\u002Ftechnical-debt-auditor\u002FSKILL.md",[202],{"categoryNo":173,"categoryName":174,"taxonomyType":21,"taxonomyTypeDesc":22},[204,205,206,207,208,209,210,211,212,213,214,185,215,216,217,218,219,220,221,222],"technical debt","debt","technical","technical debt auditor","auditor","coverage","complexity","markers","project","cleanup","unused","code","todo","work","plan","focus","signals","audit","dependency",{"skillNo":224,"name":225,"nameZh":6,"description":226,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":227,"categories":228,"keywords":236,"publishedAt":50},"01M70KPYH9QNHCNME5GJQGE22K","readonly-sql-guard","Make an agent's database access provably read-only. Use when an agent runs caller-supplied SQL against a production\u002FERP\u002Fanalytics database (a \"query\" MCP tool, text-to-SQL, an admin console), or when reviewing DB-access code for write\u002FDDL\u002Fside-effect\u002Ftransaction-escape risks. Checks what a statement CALLS, not just its shape.","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fdatabase\u002Freadonly-sql-guard\u002FSKILL.md",[229,232,233],{"categoryNo":230,"categoryName":231,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000010","后端与接口",{"categoryNo":173,"categoryName":174,"taxonomyType":21,"taxonomyTypeDesc":22},{"categoryNo":234,"categoryName":235,"taxonomyType":26,"taxonomyTypeDesc":27},"01JBSEEDCAT000000000000033","数据分析师",[237,238,239,240,241,242,243,181,244,245,246,247,248,249,250,184,251,252,185,253],"readonly","guard","sql guard","sql","readonly sql guard","erp","effect","read-only","db","just","tool","calls","only","MCP","access","database","query",{"skillNo":255,"name":256,"nameZh":6,"description":257,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":258,"licenseFileUrl":259,"sourceHtmlUrl":260,"categories":261,"keywords":265,"publishedAt":50},"01M6AFY6F7CC2BBZP1QD6VTNVC","web-artifacts-builder","Suite of tools for creating elaborate, multi-component claude.ai HTML artifacts using modern frontend web technologies (React, Tailwind CSS, shadcn\u002Fui). Use for complex artifacts requiring state management, routing, or shadcn\u002Fui components - not for simple single-file HTML\u002FJSX artifacts.","Apache-2.0","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Futilities\u002Fweb-artifacts-builder\u002FLICENSE.txt","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Futilities\u002Fweb-artifacts-builder\u002FSKILL.md",[262],{"categoryNo":263,"categoryName":264,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000009","前端开发",[266,267,268,269,270,271,272,273,274,275,276,277,278,279,280,281,282,283,284,285,286,287,181,288],"artifacts builder","web","web artifacts builder","artifacts","builder","state","routing","state management","component","css","frontend","ui","Tools","file","components","shadcn","react","Tailwind","suite","jsx","html","single-file","ui components",{"skillNo":290,"name":291,"nameZh":6,"description":292,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":258,"licenseFileUrl":293,"sourceHtmlUrl":294,"categories":295,"keywords":300,"publishedAt":50},"01M6AFWF33SFV9Z3SF4PEEE4BF","webapp-testing","Toolkit for interacting with and testing local web applications using Playwright. Supports verifying frontend functionality, debugging UI behavior, capturing browser screenshots, and viewing browser logs.","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fsecurity\u002Fwebapp-testing\u002FLICENSE.txt","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fsecurity\u002Fwebapp-testing\u002FSKILL.md",[296,299],{"categoryNo":297,"categoryName":298,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000008","测试与质量",{"categoryNo":263,"categoryName":264,"taxonomyType":21,"taxonomyTypeDesc":22},[301,302,303,304,305,267,306,276,277,307,308,309,310,181,311,187,312],"webapp testing","testing","webapp","browser","playwright","applications","debugging","toolkit","logs","screenshots","local","behavior",{"skillNo":314,"name":315,"nameZh":6,"description":316,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":258,"licenseFileUrl":317,"sourceHtmlUrl":318,"categories":319,"keywords":327,"publishedAt":50},"01M6AF67Q67JJJ5V51JR2P52KA","discernment-nudge","After you give a substantive answer or draft that the user may act on — advice or recommendations, drafted artifacts such as goals, plans, pitches, proposals, or emails, estimates or projections, analysis or interpretation of data, factual claims they may rely on, or a multi-step argument — invoke this skill BEFORE finalizing your reply and then, if it applies, append 2-3 short follow-up questions, each tied to something specific in what you just produced, that help the user check key facts, probe the reasoning or assumptions, and notice missing context. Do this at most once per conversation. Skip it when the user asked a trivial how-to or simple lookup, wants a purely educational explanation, asked you only to format, convert, or assemble a file from content they provided, is writing code they will run, is doing creative writing or casual chat, or already asked you to double-check, cite, or review — the skill file explains these boundaries and the exact output format.","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fproductivity\u002Fdiscernment-nudge\u002FLICENSE.txt","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fproductivity\u002Fdiscernment-nudge\u002FSKILL.md",[320,323,324],{"categoryNo":321,"categoryName":322,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000018","写作与文案",{"categoryNo":173,"categoryName":174,"taxonomyType":21,"taxonomyTypeDesc":22},{"categoryNo":325,"categoryName":326,"taxonomyType":26,"taxonomyTypeDesc":27},"01JBSEEDCAT000000000000036","内容创作者",[328,329,330,331,332,333,334,335,269,336,279,215,47,337,338,339,340,249,341,185,342,343,344,345,346,193,347],"discernment nudge","nudge","interpretation","help","run","reasoning","data","writing","lookup","review","conversation","short","up","invoke","you","analysis","claims","argument","assemble","recommendations"]