[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"skill:01M6AE1P6HTX0KVTRC2PFJJH8Z":3,"skill-same:01M6AE1P6HTX0KVTRC2PFJJH8Z":92},{"skillNo":4,"name":5,"nameZh":6,"description":7,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":16,"categories":17,"keywords":31,"publishedAt":53,"linkOnly":54,"markdownContent":55,"markdownBody":56,"frontMatter":57,"refName":58,"commitSha":59,"skillDirectory":60,"forksCount":61,"repositoryHtmlUrl":62,"repositoryHomepageUrl":63,"ownerHtmlUrl":64,"ownerBlogUrl":65,"ownerDescription":66,"updatedAt":67,"install":68,"resources":81},"01M6AE1P6HTX0KVTRC2PFJJH8Z","free-tool-strategy",null,"When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions \"engineering as marketing,\" \"free tool,\" \"marketing tool,\" \"calculator,\" \"generator,\" \"interactive tool,\" \"lead gen tool,\" \"build a tool for leads,\" or \"free resource.\" This skill bridges engineering and marketing — useful for founders and technical marketers.","davila7\u002Fclaude-code-templates","davila7","https:\u002F\u002Favatars.githubusercontent.com\u002Fu\u002F6216945?v=4","01M6ADEWWFPS191NFM0Y1EX1JH","Daniel Avila","01M6ADJHGM78PHQRD3XZTFDVKK",33332,"MIT","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fbusiness-marketing\u002Ffree-tool-strategy\u002FSKILL.md",[18,23,26],{"categoryNo":19,"categoryName":20,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000019","营销推广","SCENARIO","使用场景",{"categoryNo":24,"categoryName":25,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000023","Skill与智能体开发",{"categoryNo":27,"categoryName":28,"taxonomyType":29,"taxonomyTypeDesc":30},"01JBSEEDCAT000000000000035","市场营销","PROFESSION","适用职业",[32,33,34,35,36,37,38,39,40,41,42,43,44,45,46,47,48,49,50,51,52],"free tool strategy","tool","strategy","free","use","useful","lead","value","to plan","for","founders","generator","lead generation","as","engineering","interactive","brand","calculator","plan","seo","awareness","2026-11-10 10:12:30",false,"---\nname: free-tool-strategy\ndescription: When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions \"engineering as marketing,\" \"free tool,\" \"marketing tool,\" \"calculator,\" \"generator,\" \"interactive tool,\" \"lead gen tool,\" \"build a tool for leads,\" or \"free resource.\" This skill bridges engineering and marketing — useful for founders and technical marketers.\n---\n\n# Free Tool Strategy (Engineering as Marketing)\n\nYou are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.\n\n## Initial Assessment\n\nBefore designing a tool strategy, understand:\n\n1. **Business Context**\n   - What's the core product\u002Fservice?\n   - Who is the target audience?\n   - What problems do they have?\n\n2. **Goals**\n   - Lead generation primary goal?\n   - SEO\u002Ftraffic acquisition?\n   - Brand awareness?\n   - Product education?\n\n3. **Resources**\n   - Technical capacity to build?\n   - Ongoing maintenance bandwidth?\n   - Budget for promotion?\n\n---\n\n## Core Principles\n\n### 1. Solve a Real Problem\n- Tool must provide genuine value\n- Solves a problem your audience actually has\n- Useful even without your main product\n\n### 2. Adjacent to Core Product\n- Related to what you sell\n- Natural path from tool to product\n- Educates on problem you solve\n\n### 3. Simple and Focused\n- Does one thing well\n- Low friction to use\n- Immediate value\n\n### 4. Worth the Investment\n- Lead value × expected leads > build cost + maintenance\n- Consider SEO value\n- Consider brand halo effect\n\n---\n\n## Tool Types\n\n### Calculators\n\n**Best for**: Decisions involving numbers, comparisons, estimates\n\n**Examples**:\n- ROI calculator\n- Savings calculator\n- Cost comparison tool\n- Salary calculator\n- Tax estimator\n\n**Why they work**:\n- Personalized output\n- High perceived value\n- Share-worthy results\n- Clear problem → solution\n\n### Generators\n\n**Best for**: Creating something useful quickly\n\n**Examples**:\n- Policy generator\n- Template generator\n- Name\u002Ftagline generator\n- Email subject line generator\n- Resume builder\n\n**Why they work**:\n- Tangible output\n- Saves time\n- Easily shared\n- Repeat usage\n\n### Analyzers\u002FAuditors\n\n**Best for**: Evaluating existing work or assets\n\n**Examples**:\n- Website grader\n- SEO analyzer\n- Email subject tester\n- Headline analyzer\n- Security checker\n\n**Why they work**:\n- Curiosity-driven\n- Personalized insights\n- Creates awareness of problems\n- Natural lead to solution\n\n### Testers\u002FValidators\n\n**Best for**: Checking if something works\n\n**Examples**:\n- Meta tag preview\n- Email rendering test\n- Accessibility checker\n- Mobile-friendly test\n- Speed test\n\n**Why they work**:\n- Immediate utility\n- Bookmark-worthy\n- Repeat usage\n- Professional necessity\n\n### Libraries\u002FResources\n\n**Best for**: Reference material\n\n**Examples**:\n- Icon library\n- Template library\n- Code snippet library\n- Example gallery\n- Directory\n\n**Why they work**:\n- High SEO value\n- Ongoing traffic\n- Establishes authority\n- Linkable asset\n\n### Interactive Educational\n\n**Best for**: Learning\u002Funderstanding\n\n**Examples**:\n- Interactive tutorials\n- Code playgrounds\n- Visual explainers\n- Quizzes\u002Fassessments\n- Simulators\n\n**Why they work**:\n- Engages deeply\n- Demonstrates expertise\n- Shareable\n- Memory-creating\n\n---\n\n## Ideation Framework\n\n### Start with Pain Points\n\n1. **What problems does your audience Google?**\n   - Search query research\n   - Common questions\n   - \"How to\" searches\n\n2. **What manual processes are tedious?**\n   - Tasks done in spreadsheets\n   - Repetitive calculations\n   - Copy-paste workflows\n\n3. **What do they need before buying your product?**\n   - Assessments of current state\n   - Planning\u002Fscoping\n   - Comparisons\n\n4. **What information do they wish they had?**\n   - Data they can't easily access\n   - Personalized insights\n   - Industry benchmarks\n\n### Validate the Idea\n\n**Search demand:**\n- Is there search volume for this problem?\n- What keywords would rank?\n- How competitive?\n\n**Uniqueness:**\n- What exists already?\n- How can you be 10x better or different?\n- What's your unique angle?\n\n**Lead quality:**\n- Does this problem-audience match buyers?\n- Will users be your target customers?\n- Is there a natural path to your product?\n\n**Build feasibility:**\n- How complex to build?\n- Can you scope an MVP?\n- Ongoing maintenance burden?\n\n---\n\n## SEO Considerations\n\n### Keyword Strategy\n\n**Tool landing page:**\n- \"[thing] calculator\"\n- \"[thing] generator\"\n- \"free [tool type]\"\n- \"[industry] [tool type]\"\n\n**Supporting content:**\n- \"How to [use case]\"\n- \"What is [concept tool helps with]\"\n- Blog posts that link to tool\n\n### Link Building\n\nFree tools attract links because:\n- Genuinely useful (people reference them)\n- Unique (can't link to just any page)\n- Shareable (social amplification)\n\n**Outreach opportunities:**\n- Roundup posts (\"best free tools for X\")\n- Resource pages\n- Industry publications\n- Blogs writing about the problem\n\n### Technical SEO\n\n- Fast load time critical\n- Mobile-friendly essential\n- Crawlable content (not just JS app)\n- Proper meta tags\n- Schema markup if applicable\n\n---\n\n## Lead Capture Strategy\n\n### When to Gate\n\n**Fully gated (email required to use):**\n- High-value, unique tools\n- Personalized reports\n- Risk: Lower usage\n\n**Partially gated (email for full results):**\n- Show preview, gate details\n- Better balance\n- Most common pattern\n\n**Ungated with optional capture:**\n- Tool is free to use\n- Email to save\u002Fshare results\n- Highest usage, lower capture\n\n**Ungated entirely:**\n- Pure SEO\u002Fbrand play\n- No direct leads\n- Maximum reach\n\n### Lead Capture Best Practices\n\n- Value exchange clear: \"Get your full report\"\n- Minimal friction: Email only\n- Show preview of what they'll get\n- Optional: Segment by asking one qualifying question\n\n### Post-Capture\n\n- Immediate email with results\u002Flink\n- Nurture sequence relevant to tool topic\n- Clear path to main product\n- Don't spam—provide value\n\n---\n\n## Build vs. Buy vs. Embed\n\n### Build Custom\n\n**When:**\n- Unique concept, nothing exists\n- Core to brand\u002Fproduct\n- High strategic value\n- Have development capacity\n\n**Consider:**\n- Development time\n- Ongoing maintenance\n- Hosting costs\n- Bug fixes\n\n### Use No-Code Tools\n\n**Options:**\n- Outgrow, Involve.me (calculators\u002Fquizzes)\n- Typeform, Tally (forms\u002Fquizzes)\n- Notion, Coda (databases)\n- Bubble, Webflow (apps)\n\n**When:**\n- Speed to market\n- Limited dev resources\n- Testing concept viability\n\n### Embed Existing\n\n**When:**\n- Something good already exists\n- White-label options available\n- Not core differentiator\n\n**Consider:**\n- Branding limitations\n- Dependency on third party\n- Cost vs. build\n\n---\n\n## MVP Scope\n\n### Minimum Viable Tool\n\n1. **Core functionality only**\n   - Does the one thing\n   - No bells and whistles\n   - Works reliably\n\n2. **Essential UX**\n   - Clear input\n   - Obvious output\n   - Mobile works\n\n3. **Basic lead capture**\n   - Email collection works\n   - Leads go somewhere useful\n   - Follow-up exists\n\n### What to Skip Initially\n\n- Account creation\n- Saving results\n- Advanced features\n- Perfect design\n- Every edge case\n\n### Iterate Based on Use\n\n- Track where users drop off\n- See what questions they have\n- Add features that get requested\n- Improve based on data\n\n---\n\n## Promotion Strategy\n\n### Launch\n\n**Owned channels:**\n- Email list announcement\n- Blog post \u002F landing page\n- Social media\n- Product hunt (if applicable)\n\n**Outreach:**\n- Relevant newsletters\n- Industry publications\n- Bloggers in space\n- Social influencers\n\n### Ongoing\n\n**SEO:**\n- Target tool-related keywords\n- Supporting content\n- Link building\n\n**Social:**\n- Share interesting results (anonymized)\n- Use case examples\n- Tips for using the tool\n\n**Product integration:**\n- Mention in sales process\n- Link from related product features\n- Include in email sequences\n\n---\n\n## Measurement\n\n### Metrics to Track\n\n**Acquisition:**\n- Traffic to tool\n- Traffic sources\n- Keyword rankings\n- Backlinks acquired\n\n**Engagement:**\n- Tool usage\u002Fcompletions\n- Time spent\n- Return visitors\n- Shares\n\n**Conversion:**\n- Email captures\n- Lead quality score\n- MQLs generated\n- Pipeline influenced\n- Customers attributed\n\n### Attribution\n\n- UTM parameters for paid promotion\n- Separate landing page for organic\n- Track lead source through funnel\n- Survey new customers\n\n---\n\n## Evaluation Framework\n\n### Tool Idea Scorecard\n\nRate each factor 1-5:\n\n| Factor | Score |\n|--------|-------|\n| Search demand exists | ___ |\n| Audience match to buyers | ___ |\n| Uniqueness vs. existing tools | ___ |\n| Natural path to product | ___ |\n| Build feasibility | ___ |\n| Maintenance burden (inverse) | ___ |\n| Link-building potential | ___ |\n| Share-worthiness | ___ |\n\n**25+**: Strong candidate\n**15-24**: Promising, needs refinement\n**\u003C15**: Reconsider or scope differently\n\n### ROI Projection\n\n```\nEstimated monthly leads: [X]\nLead-to-customer rate: [Y%]\nAverage customer value: [$Z]\n\nMonthly value: X × Y% × $Z = $___\n\nBuild cost: $___\nMonthly maintenance: $___\n\nPayback period: Build cost \u002F (Monthly value - Monthly maintenance)\n```\n\n---\n\n## Output Format\n\n### Tool Strategy Document\n\n```\n# Free Tool Strategy: [Tool Name]\n\n## Concept\n[What it does in one paragraph]\n\n## Target Audience\n[Who uses it, what problem it solves]\n\n## Lead Generation Fit\n[How this connects to your product\u002Fsales]\n\n## SEO Opportunity\n- Target keywords: [list]\n- Search volume: [estimate]\n- Competition: [assessment]\n\n## Build Approach\n- Custom \u002F No-code \u002F Embed\n- MVP scope: [core features]\n- Estimated effort: [time\u002Fcost]\n\n## Lead Capture Strategy\n- Gating approach: [Full\u002FPartial\u002FUngated]\n- Capture mechanism: [description]\n- Follow-up sequence: [outline]\n\n## Success Metrics\n- [Metric 1]: [Target]\n- [Metric 2]: [Target]\n\n## Promotion Plan\n- Launch: [channels]\n- Ongoing: [strategy]\n\n## Timeline\n- Phase 1: [scope] - [timeframe]\n- Phase 2: [scope] - [timeframe]\n```\n\n### Implementation Spec\nIf moving forward with build\n\n### Promotion Plan\nDetailed launch and ongoing strategy\n\n---\n\n## Example Tool Concepts by Business Type\n\n### SaaS Product\n- Product ROI calculator\n- Competitor comparison tool\n- Readiness assessment quiz\n- Template library for use case\n\n### Agency\u002FServices\n- Industry benchmark tool\n- Project scoping calculator\n- Portfolio review tool\n- Cost estimator\n\n### E-commerce\n- Product finder quiz\n- Comparison tool\n- Size\u002Ffit calculator\n- Savings calculator\n\n### Developer Tools\n- Code snippet library\n- Testing\u002Fpreview tool\n- Documentation generator\n- Interactive tutorials\n\n### Finance\n- Financial calculators\n- Investment comparison\n- Budget planner\n- Tax estimator\n\n---\n\n## Questions to Ask\n\nIf you need more context:\n1. What's your core product\u002Fservice?\n2. What problems does your audience commonly face?\n3. What existing tools do they use for workarounds?\n4. How do you currently generate leads?\n5. What technical resources are available?\n6. What's the timeline and budget?\n\n---\n\n## Related Skills\n\n- **page-cro**: For optimizing the tool's landing page\n- **seo-audit**: For SEO-optimizing the tool\n- **analytics-tracking**: For measuring tool usage\n- **email-sequence**: For nurturing leads from the tool\n- **programmatic-seo**: For building tool-based pages at scale\n","# Free Tool Strategy (Engineering as Marketing)\n\nYou are an expert in engineering-as-marketing strategy. Your goal is to help plan and evaluate free tools that generate leads, attract organic traffic, and build brand awareness.\n\n## Initial Assessment\n\nBefore designing a tool strategy, understand:\n\n1. **Business Context**\n   - What's the core product\u002Fservice?\n   - Who is the target audience?\n   - What problems do they have?\n\n2. **Goals**\n   - Lead generation primary goal?\n   - SEO\u002Ftraffic acquisition?\n   - Brand awareness?\n   - Product education?\n\n3. **Resources**\n   - Technical capacity to build?\n   - Ongoing maintenance bandwidth?\n   - Budget for promotion?\n\n---\n\n## Core Principles\n\n### 1. Solve a Real Problem\n- Tool must provide genuine value\n- Solves a problem your audience actually has\n- Useful even without your main product\n\n### 2. Adjacent to Core Product\n- Related to what you sell\n- Natural path from tool to product\n- Educates on problem you solve\n\n### 3. Simple and Focused\n- Does one thing well\n- Low friction to use\n- Immediate value\n\n### 4. Worth the Investment\n- Lead value × expected leads > build cost + maintenance\n- Consider SEO value\n- Consider brand halo effect\n\n---\n\n## Tool Types\n\n### Calculators\n\n**Best for**: Decisions involving numbers, comparisons, estimates\n\n**Examples**:\n- ROI calculator\n- Savings calculator\n- Cost comparison tool\n- Salary calculator\n- Tax estimator\n\n**Why they work**:\n- Personalized output\n- High perceived value\n- Share-worthy results\n- Clear problem → solution\n\n### Generators\n\n**Best for**: Creating something useful quickly\n\n**Examples**:\n- Policy generator\n- Template generator\n- Name\u002Ftagline generator\n- Email subject line generator\n- Resume builder\n\n**Why they work**:\n- Tangible output\n- Saves time\n- Easily shared\n- Repeat usage\n\n### Analyzers\u002FAuditors\n\n**Best for**: Evaluating existing work or assets\n\n**Examples**:\n- Website grader\n- SEO analyzer\n- Email subject tester\n- Headline analyzer\n- Security checker\n\n**Why they work**:\n- Curiosity-driven\n- Personalized insights\n- Creates awareness of problems\n- Natural lead to solution\n\n### Testers\u002FValidators\n\n**Best for**: Checking if something works\n\n**Examples**:\n- Meta tag preview\n- Email rendering test\n- Accessibility checker\n- Mobile-friendly test\n- Speed test\n\n**Why they work**:\n- Immediate utility\n- Bookmark-worthy\n- Repeat usage\n- Professional necessity\n\n### Libraries\u002FResources\n\n**Best for**: Reference material\n\n**Examples**:\n- Icon library\n- Template library\n- Code snippet library\n- Example gallery\n- Directory\n\n**Why they work**:\n- High SEO value\n- Ongoing traffic\n- Establishes authority\n- Linkable asset\n\n### Interactive Educational\n\n**Best for**: Learning\u002Funderstanding\n\n**Examples**:\n- Interactive tutorials\n- Code playgrounds\n- Visual explainers\n- Quizzes\u002Fassessments\n- Simulators\n\n**Why they work**:\n- Engages deeply\n- Demonstrates expertise\n- Shareable\n- Memory-creating\n\n---\n\n## Ideation Framework\n\n### Start with Pain Points\n\n1. **What problems does your audience Google?**\n   - Search query research\n   - Common questions\n   - \"How to\" searches\n\n2. **What manual processes are tedious?**\n   - Tasks done in spreadsheets\n   - Repetitive calculations\n   - Copy-paste workflows\n\n3. **What do they need before buying your product?**\n   - Assessments of current state\n   - Planning\u002Fscoping\n   - Comparisons\n\n4. **What information do they wish they had?**\n   - Data they can't easily access\n   - Personalized insights\n   - Industry benchmarks\n\n### Validate the Idea\n\n**Search demand:**\n- Is there search volume for this problem?\n- What keywords would rank?\n- How competitive?\n\n**Uniqueness:**\n- What exists already?\n- How can you be 10x better or different?\n- What's your unique angle?\n\n**Lead quality:**\n- Does this problem-audience match buyers?\n- Will users be your target customers?\n- Is there a natural path to your product?\n\n**Build feasibility:**\n- How complex to build?\n- Can you scope an MVP?\n- Ongoing maintenance burden?\n\n---\n\n## SEO Considerations\n\n### Keyword Strategy\n\n**Tool landing page:**\n- \"[thing] calculator\"\n- \"[thing] generator\"\n- \"free [tool type]\"\n- \"[industry] [tool type]\"\n\n**Supporting content:**\n- \"How to [use case]\"\n- \"What is [concept tool helps with]\"\n- Blog posts that link to tool\n\n### Link Building\n\nFree tools attract links because:\n- Genuinely useful (people reference them)\n- Unique (can't link to just any page)\n- Shareable (social amplification)\n\n**Outreach opportunities:**\n- Roundup posts (\"best free tools for X\")\n- Resource pages\n- Industry publications\n- Blogs writing about the problem\n\n### Technical SEO\n\n- Fast load time critical\n- Mobile-friendly essential\n- Crawlable content (not just JS app)\n- Proper meta tags\n- Schema markup if applicable\n\n---\n\n## Lead Capture Strategy\n\n### When to Gate\n\n**Fully gated (email required to use):**\n- High-value, unique tools\n- Personalized reports\n- Risk: Lower usage\n\n**Partially gated (email for full results):**\n- Show preview, gate details\n- Better balance\n- Most common pattern\n\n**Ungated with optional capture:**\n- Tool is free to use\n- Email to save\u002Fshare results\n- Highest usage, lower capture\n\n**Ungated entirely:**\n- Pure SEO\u002Fbrand play\n- No direct leads\n- Maximum reach\n\n### Lead Capture Best Practices\n\n- Value exchange clear: \"Get your full report\"\n- Minimal friction: Email only\n- Show preview of what they'll get\n- Optional: Segment by asking one qualifying question\n\n### Post-Capture\n\n- Immediate email with results\u002Flink\n- Nurture sequence relevant to tool topic\n- Clear path to main product\n- Don't spam—provide value\n\n---\n\n## Build vs. Buy vs. Embed\n\n### Build Custom\n\n**When:**\n- Unique concept, nothing exists\n- Core to brand\u002Fproduct\n- High strategic value\n- Have development capacity\n\n**Consider:**\n- Development time\n- Ongoing maintenance\n- Hosting costs\n- Bug fixes\n\n### Use No-Code Tools\n\n**Options:**\n- Outgrow, Involve.me (calculators\u002Fquizzes)\n- Typeform, Tally (forms\u002Fquizzes)\n- Notion, Coda (databases)\n- Bubble, Webflow (apps)\n\n**When:**\n- Speed to market\n- Limited dev resources\n- Testing concept viability\n\n### Embed Existing\n\n**When:**\n- Something good already exists\n- White-label options available\n- Not core differentiator\n\n**Consider:**\n- Branding limitations\n- Dependency on third party\n- Cost vs. build\n\n---\n\n## MVP Scope\n\n### Minimum Viable Tool\n\n1. **Core functionality only**\n   - Does the one thing\n   - No bells and whistles\n   - Works reliably\n\n2. **Essential UX**\n   - Clear input\n   - Obvious output\n   - Mobile works\n\n3. **Basic lead capture**\n   - Email collection works\n   - Leads go somewhere useful\n   - Follow-up exists\n\n### What to Skip Initially\n\n- Account creation\n- Saving results\n- Advanced features\n- Perfect design\n- Every edge case\n\n### Iterate Based on Use\n\n- Track where users drop off\n- See what questions they have\n- Add features that get requested\n- Improve based on data\n\n---\n\n## Promotion Strategy\n\n### Launch\n\n**Owned channels:**\n- Email list announcement\n- Blog post \u002F landing page\n- Social media\n- Product hunt (if applicable)\n\n**Outreach:**\n- Relevant newsletters\n- Industry publications\n- Bloggers in space\n- Social influencers\n\n### Ongoing\n\n**SEO:**\n- Target tool-related keywords\n- Supporting content\n- Link building\n\n**Social:**\n- Share interesting results (anonymized)\n- Use case examples\n- Tips for using the tool\n\n**Product integration:**\n- Mention in sales process\n- Link from related product features\n- Include in email sequences\n\n---\n\n## Measurement\n\n### Metrics to Track\n\n**Acquisition:**\n- Traffic to tool\n- Traffic sources\n- Keyword rankings\n- Backlinks acquired\n\n**Engagement:**\n- Tool usage\u002Fcompletions\n- Time spent\n- Return visitors\n- Shares\n\n**Conversion:**\n- Email captures\n- Lead quality score\n- MQLs generated\n- Pipeline influenced\n- Customers attributed\n\n### Attribution\n\n- UTM parameters for paid promotion\n- Separate landing page for organic\n- Track lead source through funnel\n- Survey new customers\n\n---\n\n## Evaluation Framework\n\n### Tool Idea Scorecard\n\nRate each factor 1-5:\n\n| Factor | Score |\n|--------|-------|\n| Search demand exists | ___ |\n| Audience match to buyers | ___ |\n| Uniqueness vs. existing tools | ___ |\n| Natural path to product | ___ |\n| Build feasibility | ___ |\n| Maintenance burden (inverse) | ___ |\n| Link-building potential | ___ |\n| Share-worthiness | ___ |\n\n**25+**: Strong candidate\n**15-24**: Promising, needs refinement\n**\u003C15**: Reconsider or scope differently\n\n### ROI Projection\n\n```\nEstimated monthly leads: [X]\nLead-to-customer rate: [Y%]\nAverage customer value: [$Z]\n\nMonthly value: X × Y% × $Z = $___\n\nBuild cost: $___\nMonthly maintenance: $___\n\nPayback period: Build cost \u002F (Monthly value - Monthly maintenance)\n```\n\n---\n\n## Output Format\n\n### Tool Strategy Document\n\n```\n# Free Tool Strategy: [Tool Name]\n\n## Concept\n[What it does in one paragraph]\n\n## Target Audience\n[Who uses it, what problem it solves]\n\n## Lead Generation Fit\n[How this connects to your product\u002Fsales]\n\n## SEO Opportunity\n- Target keywords: [list]\n- Search volume: [estimate]\n- Competition: [assessment]\n\n## Build Approach\n- Custom \u002F No-code \u002F Embed\n- MVP scope: [core features]\n- Estimated effort: [time\u002Fcost]\n\n## Lead Capture Strategy\n- Gating approach: [Full\u002FPartial\u002FUngated]\n- Capture mechanism: [description]\n- Follow-up sequence: [outline]\n\n## Success Metrics\n- [Metric 1]: [Target]\n- [Metric 2]: [Target]\n\n## Promotion Plan\n- Launch: [channels]\n- Ongoing: [strategy]\n\n## Timeline\n- Phase 1: [scope] - [timeframe]\n- Phase 2: [scope] - [timeframe]\n```\n\n### Implementation Spec\nIf moving forward with build\n\n### Promotion Plan\nDetailed launch and ongoing strategy\n\n---\n\n## Example Tool Concepts by Business Type\n\n### SaaS Product\n- Product ROI calculator\n- Competitor comparison tool\n- Readiness assessment quiz\n- Template library for use case\n\n### Agency\u002FServices\n- Industry benchmark tool\n- Project scoping calculator\n- Portfolio review tool\n- Cost estimator\n\n### E-commerce\n- Product finder quiz\n- Comparison tool\n- Size\u002Ffit calculator\n- Savings calculator\n\n### Developer Tools\n- Code snippet library\n- Testing\u002Fpreview tool\n- Documentation generator\n- Interactive tutorials\n\n### Finance\n- Financial calculators\n- Investment comparison\n- Budget planner\n- Tax estimator\n\n---\n\n## Questions to Ask\n\nIf you need more context:\n1. What's your core product\u002Fservice?\n2. What problems does your audience commonly face?\n3. What existing tools do they use for workarounds?\n4. How do you currently generate leads?\n5. What technical resources are available?\n6. What's the timeline and budget?\n\n---\n\n## Related Skills\n\n- **page-cro**: For optimizing the tool's landing page\n- **seo-audit**: For SEO-optimizing the tool\n- **analytics-tracking**: For measuring tool usage\n- **email-sequence**: For nurturing leads from the tool\n- **programmatic-seo**: For building tool-based pages at scale\n",{"name":5,"description":7},"main","2b749c82b5d11fac39d9a6e021ce3f5b8a541bd1","cli-tool\u002Fcomponents\u002Fskills\u002Fbusiness-marketing\u002Ffree-tool-strategy",3911,"https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates","https:\u002F\u002Faitmpl.com","https:\u002F\u002Fgithub.com\u002Fdavila7","https:\u002F\u002Fdanielavila.me","Building AI dev tools with LLMs","2026-11-11 21:38:31",{"source":8,"skillName":5,"commands":69,"prompt":79,"zipAvailable":80},[70,73,76],{"tool":71,"command":72},"npx","npx skills add davila7\u002Fclaude-code-templates --skill free-tool-strategy",{"tool":74,"command":75},"bunx","bunx skills add davila7\u002Fclaude-code-templates --skill free-tool-strategy",{"tool":77,"command":78},"pnpm","pnpm dlx skills add davila7\u002Fclaude-code-templates --skill free-tool-strategy","安装技能，技能地址：https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fbusiness-marketing\u002Ffree-tool-strategy\u002FSKILL.md",true,[82,88],{"path":83,"resourceType":84,"resourceTypeDesc":85,"sizeBytes":86,"sourceHtmlUrl":87},"references\u002Flark-contact-get-user.md","REFERENCE","参考文档",625,"https:\u002F\u002Fgithub.com\u002Fshengdabai\u002FTony-Claude-Code-Skills\u002Fblob\u002Fmain\u002Fskills\u002Flark-contact\u002Freferences\u002Flark-contact-get-user.md",{"path":89,"resourceType":84,"resourceTypeDesc":85,"sizeBytes":90,"sourceHtmlUrl":91},"references\u002Flark-contact-search-user.md",5390,"https:\u002F\u002Fgithub.com\u002Fshengdabai\u002FTony-Claude-Code-Skills\u002Fblob\u002Fmain\u002Fskills\u002Flark-contact\u002Freferences\u002Flark-contact-search-user.md",[93,119,145,175,210,234],{"skillNo":94,"name":95,"nameZh":6,"description":96,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":97,"categories":98,"keywords":100,"publishedAt":53},"01M70NHBTQ8BV0A2SCAZXEPHCX","wealthville-pool-scoring","Score DeFi liquidity pools before providing liquidity. Returns a 0-100 pool score and an Enter\u002FHold\u002FExit\u002FReduce\u002FAvoid verdict with calibrated confidence for ~68,800 Solana pools and 575 EVM pools, plus a public miss-inclusive track record. Use when asked whether a pool is worth LPing into, which pools look best right now, or how accurate the scores have actually been.","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fweb-data\u002Fwealthville-pool-scoring\u002FSKILL.md",[99],{"categoryNo":24,"categoryName":25,"taxonomyType":21,"taxonomyTypeDesc":22},[101,102,103,104,105,41,106,107,36,108,109,110,111,112,113,114,115,116,117,118],"scoring","pool","wealthville pool scoring","liquidity","which","exit","now","when","reduce","with","record","track","verdict","evm","solana","how","public","look",{"skillNo":120,"name":121,"nameZh":6,"description":122,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":123,"categories":124,"keywords":126,"publishedAt":53},"01M70MB6VR8ERJ4EM8D5KHBMEV","technical-debt-auditor","Scans a codebase and produces a quantified technical debt report with a prioritized remediation plan. Analyzes dead code, TODO\u002FFIXME\u002FHACK markers, dependency staleness, complexity hotspots, code duplication signals, test coverage gaps, unused exports, and outdated patterns. Use this skill when the user asks to audit their codebase for tech debt, wants a health check of their code quality, says things like \"where should I focus refactoring\", \"find code smells\", \"audit my codebase\", \"what technical debt do we have\", \"prioritize cleanup work\", or asks about code quality metrics. Also trigger when the user mentions \"code rot\", \"legacy cleanup\", \"refactoring priorities\", or wants to understand the overall health of a project before a major effort. Trigger even if the user doesn't say \"technical debt\" explicitly — any request to systematically assess code quality and identify improvement priorities belongs here.","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fdevelopment\u002Ftechnical-debt-auditor\u002FSKILL.md",[125],{"categoryNo":24,"categoryName":25,"taxonomyType":21,"taxonomyTypeDesc":22},[127,128,129,130,131,132,133,134,135,136,137,108,138,139,140,50,141,142,143,144],"technical debt","debt","technical","technical debt auditor","auditor","coverage","complexity","markers","project","cleanup","unused","code","todo","work","focus","signals","audit","dependency",{"skillNo":146,"name":147,"nameZh":6,"description":148,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":15,"licenseFileUrl":6,"sourceHtmlUrl":149,"categories":150,"keywords":158,"publishedAt":53},"01M70KPYH9QNHCNME5GJQGE22K","readonly-sql-guard","Make an agent's database access provably read-only. Use when an agent runs caller-supplied SQL against a production\u002FERP\u002Fanalytics database (a \"query\" MCP tool, text-to-SQL, an admin console), or when reviewing DB-access code for write\u002FDDL\u002Fside-effect\u002Ftransaction-escape risks. Checks what a statement CALLS, not just its shape.","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fdatabase\u002Freadonly-sql-guard\u002FSKILL.md",[151,154,155],{"categoryNo":152,"categoryName":153,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000010","后端与接口",{"categoryNo":24,"categoryName":25,"taxonomyType":21,"taxonomyTypeDesc":22},{"categoryNo":156,"categoryName":157,"taxonomyType":29,"taxonomyTypeDesc":30},"01JBSEEDCAT000000000000033","数据分析师",[159,160,161,162,163,164,165,41,166,167,168,33,169,170,171,36,172,173,108,174],"readonly","guard","sql guard","sql","readonly sql guard","erp","effect","read-only","db","just","calls","only","MCP","access","database","query",{"skillNo":176,"name":177,"nameZh":6,"description":178,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":179,"licenseFileUrl":180,"sourceHtmlUrl":181,"categories":182,"keywords":186,"publishedAt":53},"01M6AFY6F7CC2BBZP1QD6VTNVC","web-artifacts-builder","Suite of tools for creating elaborate, multi-component claude.ai HTML artifacts using modern frontend web technologies (React, Tailwind CSS, shadcn\u002Fui). Use for complex artifacts requiring state management, routing, or shadcn\u002Fui components - not for simple single-file HTML\u002FJSX artifacts.","Apache-2.0","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Futilities\u002Fweb-artifacts-builder\u002FLICENSE.txt","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Futilities\u002Fweb-artifacts-builder\u002FSKILL.md",[183],{"categoryNo":184,"categoryName":185,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000009","前端开发",[187,188,189,190,191,192,193,194,195,196,197,198,199,200,201,202,203,204,205,206,207,208,41,209],"artifacts builder","web","web artifacts builder","artifacts","builder","state","routing","state management","component","css","frontend","ui","Tools","file","components","shadcn","react","Tailwind","suite","jsx","html","single-file","ui components",{"skillNo":211,"name":212,"nameZh":6,"description":213,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":179,"licenseFileUrl":214,"sourceHtmlUrl":215,"categories":216,"keywords":221,"publishedAt":53},"01M6AFWF33SFV9Z3SF4PEEE4BF","webapp-testing","Toolkit for interacting with and testing local web applications using Playwright. Supports verifying frontend functionality, debugging UI behavior, capturing browser screenshots, and viewing browser logs.","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fsecurity\u002Fwebapp-testing\u002FLICENSE.txt","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fsecurity\u002Fwebapp-testing\u002FSKILL.md",[217,220],{"categoryNo":218,"categoryName":219,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000008","测试与质量",{"categoryNo":184,"categoryName":185,"taxonomyType":21,"taxonomyTypeDesc":22},[222,223,224,225,226,188,227,197,198,228,229,230,231,41,232,110,233],"webapp testing","testing","webapp","browser","playwright","applications","debugging","toolkit","logs","screenshots","local","behavior",{"skillNo":235,"name":236,"nameZh":6,"description":237,"descriptionZh":6,"repositoryFullName":8,"ownerLogin":9,"ownerAvatarUrl":10,"ownerAccountNo":11,"ownerDisplayName":12,"repositoryNo":13,"starsCount":14,"licenseSpdxId":179,"licenseFileUrl":238,"sourceHtmlUrl":239,"categories":240,"keywords":248,"publishedAt":53},"01M6AF67Q67JJJ5V51JR2P52KA","discernment-nudge","After you give a substantive answer or draft that the user may act on — advice or recommendations, drafted artifacts such as goals, plans, pitches, proposals, or emails, estimates or projections, analysis or interpretation of data, factual claims they may rely on, or a multi-step argument — invoke this skill BEFORE finalizing your reply and then, if it applies, append 2-3 short follow-up questions, each tied to something specific in what you just produced, that help the user check key facts, probe the reasoning or assumptions, and notice missing context. Do this at most once per conversation. Skip it when the user asked a trivial how-to or simple lookup, wants a purely educational explanation, asked you only to format, convert, or assemble a file from content they provided, is writing code they will run, is doing creative writing or casual chat, or already asked you to double-check, cite, or review — the skill file explains these boundaries and the exact output format.","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fproductivity\u002Fdiscernment-nudge\u002FLICENSE.txt","https:\u002F\u002Fgithub.com\u002Fdavila7\u002Fclaude-code-templates\u002Fblob\u002Fmain\u002Fcli-tool\u002Fcomponents\u002Fskills\u002Fproductivity\u002Fdiscernment-nudge\u002FSKILL.md",[241,244,245],{"categoryNo":242,"categoryName":243,"taxonomyType":21,"taxonomyTypeDesc":22},"01JBSEEDCAT000000000000018","写作与文案",{"categoryNo":24,"categoryName":25,"taxonomyType":21,"taxonomyTypeDesc":22},{"categoryNo":246,"categoryName":247,"taxonomyType":29,"taxonomyTypeDesc":30},"01JBSEEDCAT000000000000036","内容创作者",[249,250,251,252,253,254,255,256,190,257,200,138,258,259,260,261,262,170,263,108,264,265,266,267,268,116,269],"discernment nudge","nudge","interpretation","help","run","reasoning","data","writing","lookup","content","review","conversation","short","up","invoke","you","analysis","claims","argument","assemble","recommendations"]